New PC Optimum Card – What You Should Know
New PC Optimum Card – It should be easy to understand, but it’s not as simple as one may think. The new PC Optimum Card has come into effect on February 1st and with it comes a new points/reward system. Shoppers Drug Mart (Pharmaprix & Maxi in Quebec) and Loblaws have merged their loyalty points program into one called ‘PC Optimum’. For many cardholders of the programs, the change will be hardly noticeable and even offer more in dollar rewards, but others may find it falls short – once they do the math.
Trying to figure it all out could be confusing, so here is a brief walk-through on how it works:
– Nothing really changes if you are already a PC Plus Cardholder (Loblaws and Provigo). The points you have already accumulated will simply be transferred to the new PC Optimum card – the bonus here is the minimum amount of points needed to redeem cash rewards has been lowered to from 20,000 to 10,000. You will also be able to use the same card at Pharmaprix – but if you are only a Pharmaprix (Shoppers Drug Mart) card holder it gets a little more complicated.
Under the previous Pharmaprix reward program at 10 points per dollar spent, one needed to spend $1000 to receive 10,000 points in order to redeem $10 – that’s $1 for every 1000 points accumulated. With the new program at Pharmaprix, one would be able to redeem the $10 after spending only $800 and you will receive 15 points per dollar spent. How it works is all about how the points are now converted:
– 8,000 points at 1.25% = $10
– 22,000 points at 1.363637% = $30
– 38,000 points at 1.578948% = $60
– 50,000 points at 1.70% = $85
– 95,000 points at 1.789474% = $170
To convert your current points to the new system, just go to any of their stores and exchange your existing PC Plus and/or Pharmaprix card for a PC Optimum card and then register it online – where you can also find more information or download the PC Optimum mobile app at: www.pcoptimum.ca