Coming Soon Audi A8 2019 – Luxury knows no bounds (pictures + videos)
Audi A8 2019 – The Montreal Times was given a sneak preview of an upscale car not yet available in North America, the Audi A8 2019. As with cars designed for the German Autobahn (highway without speed limits), it is pointless to talk about this vehicle’s top speed in Quebec where it is illegal to drive faster than 100kmh. But the A8’s main selling points are instead its sophistication, its luxury, and its security features.
“The A8 is not yet available in Canada,” says Nick Messina, the Audi brand manager at Audi Anjou/Groupe Gabriel. “Interested clients can check our website to see updates about when this car will be available.” Logistical issues prevented The Times from going for a test drive and we had to instead be content simply drooling through the windows.
“The A8 is first and foremost luxury,” continues Messina. “It has a touchscreen dashboard, removable mini iPad to control certain options and can parallel park by itself. The engine offers 335 horsepower meaning that the car can go from 0 to 100 km/h in 4.6 seconds. Meanwhile the body is made from 58% aluminum construction. The A8 features adapted air suspension, self-leveling front & rear, and a 12.3 inch virtual cockpit.”
Audi’s flagship full-size luxury sedan comes exclusively with all-wheel drive. Motor Trend Magazine even describes the A8 as “a mild hybrid” because of its 48-volt electrical system with a lithium-ion battery. There are laser headlights and massaging seats.
Motor Trend, which has also not yet driven the A8, lists safety features such as: adaptive cruise control; forward collision warning; blind spot warning; lane keeping assist; automatic emergency braking; pedestrian detection; and lane departure warning. On board radar helps detect possible collisions and a system to prevent hitting someone with the car door. In short, this is not your typical car…
“The A8 we had here was on loan from Audi Germany just for the inauguration of our new building and we had to send it back again. We have no price point yet for the A8,” adds Messina who hopes to be selling the car within a few months. “Depending on options, it might sell between the high 80s and low 100s. So we are looking at customers with a bigger wallet.”
Messina foresees marketing the A8 mainly to to business-oriented individuals in their late 40s to mid 60s, but also hopes that interest in the A8 will generate sales of other models. “The A8 is the next level of luxury,” as he puts it.
Potential customers going to Anjou, the largest Audi dealership in Canada, might be also be surprised that the dealership is completely indoors except for the roof. The brand new 125,000 square foot building spans five floors. This makes visiting the car lot a completely different experience on cold, wet, or snowy days.
Messina builds confidence with potential customers by demonstrating product knowledge and transparency. “I always turn the computer monitor so that they can see the numbers. There is a big price tag on these cars, but our profit margin is quite slim. I want my customers to know that,” says the salesman who hopes to sell enough A8s so that he can eventually buy one himself.
7111 Boul. Métropolitain Est
Montreal, H1J 1J6
514.717.7777 #5723 (Nick)
Feature image: Nick Messina poses beside the Audi A8 2019. ©John Symon