Get ready to fill up the GOBAC this Thursday
By: Jillian Clark – mtltimes.ca
This Thursday, May 28, Definite Image Productions and Les Boits Gobac are teaming up to give back. Itsik Romano and Shai Schwartz are the respective owners of these West Island businesses. They’ve chosen to help OnRock Community Services with their challenge campaign “Fill up the GOBAC.”
OnRock Community Services provides resources for those living in poverty in Montreal and the surrounding area. Food banks, school lunches and community dinners are just the tip of how OnRock’s services.
Itsik Romano and Shai Schwartz got to know OnRock through their previous work with the Conservative candidates. During past volunteering events, “we got to know some of the families personally,” Romano explains. “We both felt that we can give more, and that we would like to give more, and we can use our talents and profession to help the community.”
The goal of Thursday’s challenge is to collect non-perishable food items for OnRock – to fill 100 boxes to be exact.
These volunteering partners use their own established businesses to run the challenge. Les Boits Gobac leases eco-friendly reusable moving boxes to Montrealers. These same plastic boxes will be used to deliver all of the food items collected on Thursday. Definite Image uses their expertise in design and marketing to draw attention to Thursday’s challenge.
The truth is, most of us don’t think to donate outside of the holiday season. Food banks overflow with goodies in the winter months, but many families are in need year-round. Romano wants to jump-start a city-wide awareness. “I want people to understand that even in areas where we don’t expect poverty, there is poverty,” he explains. Further, when Montrealers think of the West Island, they usually don’t think of families in need. Community awareness will allow all of us to thrive together.
You won’t have to go far out of your way to participate in “Fill up the GOBAC.” The Starbucks located at 3544 Boul des Sources will act as home-base for the challenge from 6am to 6pm. Just grab a few canned goods from your pantry on the way to work in the morning, and drop them off with your morning coffee. Even better, you will receive a free coffee if you bring in food items and your own reusable cup! Giving back never tasted so caffeinated.
This isn’t the first time that Mr. Romano has helped with OnRock: “I set them up with a GoFundMe page.” OnRock provides community dinners at low cost on Tuesday and Thursday evenings. They cook up these meals in their own kitchen with food donated by the community. After their stove broke, OnRock Community Services had no way to prepare these meals for the families in need. “They just purchased a new stove!” Romano shares. “More than half of the [GoFundMe] donations went to the new stove.” Montrealers can still donate to page at http://www.gofundme.com/OnRock.
If you aren’t able to make it to the Starbucks on Thursday, you can still help. OnRock accepts donations every day at their warehouse in Pierrefonds.
Tell your family, neighbours, or even strangers on the street how to help out this Thursday in Montreal’s West Island. Even the smallest donations go a long way.