Ubisoft and Montreal Museum of Fine Arts launch teaching APP “What a History!”
Montreal Museum of Fine Arts (MMFA) with the support of Ubisoft, has launched an important initiative to help students learn about the history of Quebec and Canada. “What a History!” is an interactive application for digital tablets which allows high-school students to visit the collection of Canadian and Quebec art at the MMFA and at the same time explore the different eras and cultural realities associated with those particular works of art. In other words, they can learn about the social and cultural context of the country and the province by touring the exhibition and interacting with the application on the tablet. The app will be available to both French and English language schools and is also part of the Museum commitment to education.
At the launching of this new initiative, Nathalie Bondil, Director General and Chief Curator of the MMFA indicated that “There is no museum without its collections! Making our collections accessible through a wide variety of platforms is vital. Schoolchildren can now access them on tablets. The collection of Quebec and Canadian art is just a click away thanks to the educational application conceived by the Montreal Museum of Fine Arts with the support of Ubisoft Montreal, to learn more about history through a visit to the Museum, and to learn about the art of Quebec and Canada.”
For his part, Yannis Mallat, President and CEO of Ubisoft Montreal, Quebec City, Saguenay, Toronto, said: “Supporting the development of the application ‘What a History’ was natural for Ubisoft since it incorporates two key components of our Ubisoft Codex program: the contribution of technology to education and awakening and fostering the creative spirit of the generations to come. With this technological tool, we believe that the MMFA has found the best possible solution to increase its accessibility and appeal to the younger generation and to retain its interest after the visits.”
The presentation of this new technological tool that connects art and historical context took place this past Wednesday, and it was already put into practice by some visiting students. With the addition of “What a History” the MMFA continues with its education role already in place with EducArt.ca and other planned initiatives. The Museum expects to reach around 100,000 students per year by 2020.
We also asked Mr. Mallat about Ubisoft’s commitment to update the application, and he said that their commitment is for the next two years. That should also allow for the updating of the information and the technology.
Feature image: Students were already using the new app
By: Sergio Martinez – mtltimes.ca