Maddy K (Madelein Kojakian) on luxury events, female mentorship, and balance
Maddy K (Madeleine Kojakian) started her inspirational empire back in 2003, beginning with Maddy K Events Atelier. Her focus was on wedding planning, a niche market she saw lacked the luxury services she now provides. “Back then there was a handful of wedding planners that you were not able to find easily because the web was not as developed as it is now,” she said. “I thought it would be a good opportunity for me to launch this business, especially because I was doing my graduate studies in E-Commerce.”
Maddy worked in Interactive Marketing while completing her graduate studies. This platform has allowed her to elevate her businesses and create new standards in the creative event planning industry. “That was my competitive edge,” she said. “It started as a project for one of my E-Commerce classes. I identified the lack in the market. Combined with my experience from my previous jobs, it seemed like a natural fit.”
Now, Maddy K operates in both Montreal and Toronto, and has grown to include a few spinoffs of the brand. “Over the past five years, my business has evolved naturally,” Maddy said. “The first natural extension after wedding planning when we had created a niche for ourselves was event planning.” Upon diving into the corporate event planning world, Maddy K Events Atelier continued to see only success. “I have repeat clients for corporate events.”
From corporate events, Maddy K moved onto organize the Bridal Boudoir Affair, and Maddy K Inspires. She also does motivational speaking, female entrepreneurial coaching, and still manages to balance her family life.
The Bridal Boudoir Affair
A few years after entering the corporate event world, Maddy K launched the annual Bridal Boudoir Affair. This event is a chance for brides and their wedding parties to interact with boutique vendors they could actually hire for their weddings. “Brides love it,” she said. “There’s a lot of entertainment, food stations, an open bar.” Some brides attend even after they’ve married.
“I realized that all of the wedding shows out there did not necessarily speak to my brides,” she said. “My brides are the city brides: fashion forward, into pretty, into details.” Again noticing a gap in the market, Maddy K created the intimate, fashion-centric, Bridal Boudoir Affair as a day-long outing for her brides.
This year’s show will be held on Sunday, February 26, 2017 at the Hyatt Regency Montreal. About 70 vendors are in attendance. The vendors include cake designers, photographers, dress designers, as well as stationary and floral businesses. There is also a men’s lounge for men to experience the fun in wedding planning as well.
Doors open at 10am. The main event is a fashion show featuring worldwide high-end designers from 2-5pm. Tickets are $25 and can be purchased online.
Maddy K Inspires
Shortly after launching the Bridal Boudoir Affair, Maddy was in the market for another challenge: “Maddy K Inspires was born,” she said. Maddy and her friend Natasha Gargiulo run this inspirational initiative together for other women. “It’s a series of events. We do it to empower women, inspire them, connect them, and to also create a platform for likeminded women to get to know each other.”
Maddy K Inspires organizes an annual women’s retreat. This year it will be held at the Manoir Saint-Sauveur in Saint-Sauveur, Quebec, for yet another indulgence in self-care, collaboration, friendship, food, and coaching sessions.
“Alongside Maddy K Inspires, I have always mentored,” she said. The mother of two taught event planning at John Abbott College before pursuing mentoring relationships with her own personal clients. In the beginning, the women Maddy mentored had dreams of becoming event planners as well, but—as all of her initiatives and businesses seem to do organically—this area has grown as well. “It’s grown to even women who want to launch their own creative business,” she said. “It could be anything in the creative realm.” She helps coach these women as they launch their businesses, and helps with their branding and social media.
Maddy K Moving Forward
Madeleine Kojakian truly embodies an entrepreneurial spirit. As soon as one project is running smoothly, she’s looking around the corner for the next one to tackle. “We’ve been on growth mode for so many years,” she said. “I would like to see that growth continue, and maybe see new divisions.”
She would also like to see the divisions of Maddy K Events grow into entities of their own, totally independent from herself and her primary event planning business. “I would love to continue things onto a larger scale, and be able to make a difference on a larger scale.”
Maddy K on Balance
While running her businesses, coaching other women, and keeping her ears to the ground for the next opportunity, Madeleine still manages to balance her work and personal life. Maddy’s outlook on balance is slightly different than many others. To Maddy, balance in the big picture is much more manageable than a day-to-day measure. “I can’t do daily balance,” she said. “Right now, the [Bridal Boudoir Affair] is on Sunday, so the word ‘balance’ just doesn’t exist.”
However, on a yearly basis, she manages to spend plenty of time focusing on herself and her family. In the world of entrepreneurship and events, some months are unavoidably slower than others. When it’s crunch time, her family supports her. Many of us could benefit from adopting a similar perspective on balance.
Head to www.maddyk.com if you are curious to learn more about Maddy K’s current projects.