Montreal Entrepreneur: Lea Begin’s Beauties
Montreal’s art scene got a whole lot better when Lea Begin began working in the makeup industry at the age of 18. Lea worked at MAC while studying communications. She gained valuable experiences on the job, and eventually began freelancing as a makeup artists on her own. Her style is natural—less is more—original, and beautiful. She aims to be authentic in everything she does, and she usually has a lot going on at once.
However, to Lea, the best part about her industry is the people in it. “I met so many different people because when you’re freelancing, your days are never the same. It’s always different contracts; always different clients,” Begin said. “The human side of it has become more important to me than powders and brushes and new mascaras launching.” This idea carries through to Lea’s new lifestyle blog, Beauties.
Lea had been working in the wedding industry for a few years before deciding to make a leap in another direction. “It was time for me to do something else,” she said. “I felt like it was the moment for me to brand myself.” After a few months of brainstorming, Beauties was born.
Beauties is a place where Lea can talk about her experiences, her recommended places, her favourite trends and her most beloved people. “I’ve always been interested in different subjects,” she said. She comes from a foodie family, and has always shared her love for travel, fashion, and natural beauty. Beauties was an organic addition to her already well-known artistry. Even before launching the blog, Montrealers trusted Lea’s opinion on what is hot and happening in our city. “Why not take this, which is authentic, already there, and natural for me, and that makes me happy and helps people—take it to another level? That’s the lifestyle blog.”
The goal is to let Beauties grow organically as Lea continues doing what she’s always done: sharing experiences. “I want to be known as a reference for lifestyles,” Begin said. “That’s I have been doing all my life, even before I launched Beauties—I love discovering new experiences, new people, etc. then I share it. I have to talk about it.”
For now, Lea works by herself on Beauties: “I write. I take pictures. I hire photographers to take even better pictures, but I still want to have a natural feel to it, so I take a lot of pictures. They are not perfect, but that’s what I love about it.” The next step for Beauties is to expand the team to include other writers with a passion to share.
Creating a genuine connection with others is a huge part of Lea’s life. Fortunately, Beauties is another way for Leo to connect: “I love the fact that Montreal is a small city because we are all connected, and I want to be the connector.”
The “People” section of Beauties is extra special to Lea: “People is the place where I can talk about people who are creative minds or entrepreneurs, or anyone who is doing things differently, or who inspires people.” This is where she can show her readers people she’s met, is inspired by and loves. This is where readers can connect. “The only thing I want to do with Beauties is bring a little bit of happiness, a bit of wonder at the beauty that is around us.”
Lea has big plans for Beauties as she works on the content and its reach. She hopes to add an online concierge services for visitors, a swag store for her loyal readers, and continue to create video content to supplement her written posts. Follow her on Instagram @beauties.and.co or at beautiesandco.com to see where Lea takes Beauties next.
By: Jillian Clark – mrlrimes.ca