Storm the Centre at Bell Centre – Be a Montreal Canadien for a day!
Bantam teams take over the Habs’ home rink December 13
Under Armour and the Montreal Canadiens’ Youth Hockey Development Group teamed up to organize Storm the Centre at the Bell Centre. What does Storm the Centre entail? Two Quebec Bantam level teams will take over the Habs’ ice in December. Essentially, the young teams will get the chance to live like Habs players for a day. However, these teams have to earn their spot on the ice.
Bantam level hockey teams in Quebec are invited to register for the series of challenges that could grant their way to the final game. The challenges will narrow down the competitors to two lucky teams. These two winners claim a spot at the Armour Cup, which will take place at the Bell Centre in December—Storm the Centre. The Armour Cup is a full day of training with the Montreal Canadiens trainers, and a regulation game played on the Bell Centre’s ice.
The qualifying challenges stretch over the next couple months, and are separated into three periods. The first period runs October 1 through to November 11. Participating teams can register up until November 11. The first period is all about building a fan base, alongside on- and off-ice competitions. Only ten teams from the first period will qualify to move onto the second period.
The second period is a Skills Gauntlet on December 3. The Bell Sports Complex will host a Skills Gauntlet testing each team’s teamwork and skill level. Shooting accuracy and puck control are biggies in this round, but the Skills Gauntlet also includes shootouts and skating speed. Only two teams from the Skills Gauntlet will move onto the final round.
Third period, and the moment of truth: the Armour Cup. The two qualifying teams from second period will play in the Armour Cup regulation game at the Bell Centre on December 13. The qualifying teams will be treated as professional hockey players for the entire day, including pre-game training. Essentially, these two lucky teams will be honorary Habs for the day. As an extra bonus, these two teams will receive Under Armour apparel and tickets to see the Montreal Canadiens in action. Let’s get ready to rumble!
Storm the Centre is meant to showcase the extreme skill in our young players. Passion, grit, and courage both on and off the ice are a few of the qualities young players possess. Storm the Centre also hopes to instill a deeper understanding of teamwork within the registered teams as they work together towards a common goal outside of their regular season.
The Director of Marketing at Under Armour Canada, Shana Ferguson, is excited to watch the participating teams showcase their teamwork and skills. She hopes that Storm the Centre helps these teams understand the level of dedication each of the Canadiens players possesses to play at NHL level, and that these young players find a similar strength to earn a spot at the Armour Cup: “The players that young Habs fans look up to put in years of hard work to play at the Bell Centre. This competition challenges young fans to prove their team deserves the honour too. We’re excited to see them compete.”
Do you know a team that thrives for friendly competition? Teams register at www.canadiens.com/stormthecentre
By: Jillian Clark – mtltimes.ca