What is an ecommerce website? According to Shopify, it is a digital space where customers electronically transfer funds in exchange for real-world products. With that said, an ecommerce proprietor, it’s your job to provide customers what they want when they want it.
This can sometimes be easier said than done, due to time and money constraints. However, the more you can offer to delight your customers, the more sales you will make, and ultimately the better your ecommerce store will perform.
Below are a handful of the top perks ecommerce customers love and how you can implement them.
“Buy one, get one free” (or BOGO) is a popular perk for consumers. This is true for coffee shops, brick-and-mortar retail stores and ecommerce websites. Who doesn’t want to walk away with a free Frappuccino, purse or a branded T-shirt?
But just because sales are happening online doesn’t mean customers will appreciate BOGO deals any less. In fact, you might be able to get increased visibility for your brand by asking customers to post images of themselves using your products on social media in exchange for BOGO coupon codes.
Customer Loyalty Points
Customer loyalty programs are another way to delight shoppers. The process is rather simple. Every time a buyer completes a purchase, you reward them with a number of points. When these points add up, they can be exchanged for free products, discounted services, entries into some sort of contest, et cetera.
How you tally these points is up to you. For example, you can award one point for every order completed or one point for every $10 spent. It doesn’t really matter. What does matter is the program rewards customer loyalty, thus keeping buyers happy and coming back for more.
It’s no secret customers love free shipping. But did you also know free shipping decreases cart abandonment, boosts order values, and increases conversion rates by 54 percent? Those are vital reasons to start offering free shipping, if you aren’t already.
Now you might be thinking that free shipping is too expensive. After all, it’s not really free for the ecommerce websites offer it. Of course, you’ll want to weigh the benefits of absorbing delivery costs against your store’s capabilities and profits.
But even if you can’t offer free shipping on every order, there are things you can do to split the difference. For example, you can offer limited free shipping to customers who hit a certain price point (say $75) or have enough loyalty points to qualify.
Speaking of fulfillment, you might want to offer in-box freebies in your next outgoing package. This can be something simple like a sticker with your logo, a limited-time coupon code for the shopper’s next order, or even a cute little knick-knack or toy.
These aren’t very expensive, but the payoff could be huge. The sticker encourages free advertising if the buyer puts it on their car or laptop; the coupon code reintroduces the shopper back into the sales cycle; and the toy just makes people happy.
These small gestures will keep your brand top of mind for your consumers. So, don’t overlook it.
Social Media Contests & Giveaways
By now you’ve probably realized the power of social media. It helps engage your customers in two-way conversation, but it can also help you grow your audience.
Consider asking your social media followers to tag three friends in a post in exchange for a free entry into a contest or giveaway. In addition to exciting your current followers, it can help you spread the word about your brand. This inexpensive form of advertising can get customers excited about your offerings.
Have some other suggestions for perks we may have missed?
Tell us in the comments section below.