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Why experiential marketing works


Marketing and advertising have changed significantly over the last several years. With platforms such as Netflix and social media channels such as Instagram, consumers have become accustomed to receiving information instantly and expect products and services to be tailored to their individual needs and preferences.

Throwing events and attending industry trade shows are excellent methods to showcase your brand’s unique qualities. They also give you the opportunity to meet with target and potential customers because you’ll be on the floor, speaking with them directly and generating sales and leads.

Explore the power of experiential marketing in Montreal and work with a professional event marketing company. Experiential marketing is a technique that involves interactive participation from audiences, resulting in an experience that they will remember for a long time to come.

It is a type of marketing that is unique in that it doesn’t rely on conventional tactics to capture the attention of consumers. With thoughtful planning and execution, an experiential marketing strategy will boost sales, brand awareness, as well as brand loyalty.

By telling your story creatively and providing customized experiential customer service, you’re inviting consumers to connect with your brand in a way that is unlike any other.

Check out these engaging and effective experimental marketing examples, and get inspired to create your own techniques at an upcoming event!

Globetrotter’s “Weather Rooms”

The German outdoor clothing and equipment company Globetrotter really took the concept of interactive experience to heart with their installation from a few years ago.

To heighten their customer base’s adventurous attitude, the company turned ordinary fitting rooms into winter weather chambers that got as cold as -20 degrees Celsius. This allowed potential customers to experience the products firsthand and to get a glimpse of how efficient their products really are.

Globetrotter utilized experimental marketing as a way to not only engage with customers but to retain them as well.

IKEA’s Sleepover

It goes without saying that listening to what your customers have to say is critical for a successful business of any kind.

In 2011, a group of IKEA fans in the UK started a Facebook group called “I wanna have a sleepover in Ikea” — and IKEA listened. 100 fans were invited to spend a night in their warehouse and were treated to free manicures and massages.

There was even a sleep expert who helped people with their sleep issues and helped fans select new mattresses based on their individual needs, which helped increase IKEA’s sales.

It has since become a worldwide event and is hosted in 11 cities throughout Canada alone. It has created deep brand loyalty among fans because the event demonstrates to consumers that the company cares about its customers and what their needs are.

Traditional marketing depends on communicating the benefits of your products or services. Experimental marketing takes it to the next level by drawing your potential customers in and getting them to experience what you have to offer.

Chances are you’re more likely to remember Globetrotter after actually going to their store and experiencing their weather rooms rather than just reading about it in an article.

Try experimental marketing and work with a professional and reliable event marketing team who will get you noticed at any event!

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