By: ChloëBellande – mtltimes.ca
There is one universal fact: all women love to shop. And when it comes to clothing, they often go out of their way to find the most affordable fashion pieces in warehouse sales, and even across the border… Well ladies, I’ve got news for you! The Bestseller Danish Fashion house is launching 5 stores rolling out in Canada; and what’s exciting about it is not the fact that the even bigger than mega brand LEGO, but that for once in the History of Fashion, Montreal will be home to the very first store.
On September 10th, 2015, Bestseller invited us to a Press Launch Day at the head office, to provide us with an exclusive sneak peek at the unique store concept and design.While relatively unknown in Canada, globally BESTSELLER is a fashion powerhouse providing fast affordable fashion for men, women, teenagers and children. They have a diverse unisex brand assortment, and the affordable pricing will make it a very popular shopping destination. Here in Montreal, we are already familiar with their JACK & JONES, ONLY, VERO MODA brands to name a few.
“Our brands are renowned for their unique take on commercial high street designs at the right prices, and consumers are looking for a brand that listens to their needs, understands their lifestyle and evolves with them,” says Allan Vad Nielson, President for BESTSELLER North America. “We are honored and privileged to be launching this first time concept store in Canada and fill it will be a great fit for the discerning Canadian consumer.”
Champagne bottles were popped and delicious amuse-gueule mini-burgers were served to the happy guests, eager to discover the Fall/Holiday collections of the brands to be featured at BESTSELLER HOMME/FEMME.
The first of its five stores to roll out will be at Carrefour Laval on September 18th, with three other Quebec openings scheduled soon after. The fifth location will be in Winnipeg’s Polo Park Shopping Centre in early 2016. It is a rare occurrence for an international brand to launch its first Canadian store in Quebec, so we are beyond enthusiastic about this milestone grand opening being in our good O’Montreal!
For once that Montreal gets it first, we’ve got to celebrate this milestone event!
If you’re looking for me, I’ll be in the shoe section, shopping for new booties.
Join the excitement!