On November 4th, Sun Youth launched its 60th annual campaign. In 1954, while Bing Crosby first sang White Christmas in the movie of the same name, Sun Youth was celebrating its first Holiday period. Over the last six decades, the world of movies has produced several Holiday classics. Through Sun Youth, the community offers a magnificent performance year after year, helping the organization bring joy and comfort for the Holiday period to thousands of Montrealers in need.
Once again this year, Sun Youth will distribute some 5,000 Christmas baskets and nearly as many new toys to children aged 12 and under. In this way, the organization hopes to give disadvantaged families an opportunity to gather together to live the Holiday spirit and to feel friendship and human warmth. This Holiday season, the public and companies are expected to be key players in helping the organization realize its Holiday wishes, also allowing the Montreal charity to renew its support to the community during winter and make the Miracle on St. Urbain Street possible.