Breast cancer awareness month
By: John Symon – mtltimes.ca
October is breast cancer awareness month and a local real estate agency is highlighting this fact with pink. M Real Estate is putting pink on their listing signs and rebranding their web pages for the month of October as part of a campaign to raise money for The Canadian Breast Cancer Foundation (CBCF).
“We’ve changed our branding for the month of October,” explains Justin Comeau, the company president. “We are becoming louder with our marketing. We are putting up pink for sale signs and pink sign-toppers, urging people to visit our website and make a donation to the Canadian Breast Cancer Foundation (CBCF).”
“Our brokers are encouraging their clients to go pink, but it is the property owners who make the ultimate decision about whether or not they’d like a pink sign or sign-topper. We have about 50 listings at present, mostly on the West Island or immediately West of.” The “pink” campaign also extends to M Real Estate’s Facebook page and its corporate website.
Comeau indicates that his company will also donate a fixed amount for each “pink” listing taken and hopes to write a cheque to the charity for $2,500 at the end of the month. He also points to the increased awareness of breast cancer from the pink signs. M Real Estate had to be approved by the CBCF as a corporate sponsor before proceeding on this project.
“We all know somebody who’s been touched by cancer,” mentions Comeau. He admits that, apart from altruistic motives, his company is hoping to generate some goodwill through this exercise. “We like to think outside of the box,” as he explains. M Real Estate also intends to work to promote prostate cancer awareness in November, but details have not yet been finalized.
In 2015, an estimated 25,000 women will be diagnosed with breast cancer and 5,000 of them will die from the disease according to the Canadian Cancer Society. This translates into about 14 Canadian women dying every day. It is also estimated that some 220 Canadian men will be diagnosed with breast cancer in 2015 and 60 will die from it.
Preventative measures include: maintaining a healthy body weight, eating well, being physically active, reducing alcohol consumption, quitting smoking, and reducing your exposure to toxic chemicals.
The CBCF works to advance research, education, diagnosis and treatment of breast cancer. The annual CIBC Run for the Cure fundraiser was held on Oct. 4 in Montreal.