Montréal has just been named the top city in Canada for hosting sports events according to the global sport impact index. Developed by the Canadian Sport Tourism Alliance in collaboration with Sportcal, an organization that publishes annual reports on the impact of sports events, the index is used to assess the performance of cities that host national and international sports competitions so that host cities can better understand the impact of their strategies.
“We are delighted that Montréal has ranked first for two consecutive years. Sports tourism is one of the fastest growing tourism segments in Canada and around the world. Tourisme Montréal will continue its efforts to build the city’s roster of events in order to maximize Montréal’s full potential. We recognize that major championships offer great visibility for the destination and generate lasting economic, tourism and media benefits,” said Yves Lalumière, President and CEO of Tourisme Montréal.
As part of the Montréal Sports Event Strategy, Tourisme Montréal aims to attract major sports events by working closely with its local partners, which include the City of Montréal, Excellence sportive de l’île de Montréal (ESIM), the Olympic Park, Parc Jean-Drapeau and the Réseau du sport étudiant du Québec (RSEQ). Together, they position Montréal as an Olympic city and a top-tier destination for sport. Tourisme Montréal has also just released its new “Sports Events Montréal” signature, which will be used to promote the destination in the highly competitive international business travel market.