Champagne Nicolas Feuillatte – It’s a given that bubbly goes hand-in-hand with the holidays. From office parties, to festive gatherings with family and friends, Champagne will be flowing over the next several weeks — especially here in Canada where we love “poppin’ bottles.”
Champagne Nicolas Feuillatte adopts an elegant new look and unveils a unique partnership with Cirque du Soleil
Champagne sales in North America have seen a steady rise from year to year. In Canada, more than 17 million litres of bubbly are sold annually (that’s a half litre for every Canadian). In preparation for the holiday deluge, Champagne Nicolas Feuillatte unveils a sleek new, party-ready look, an exciting new product and a fab gift set while announcing a unique partnership with Quebec’s most renowned export, the world-famous, Cirque du Soleil.
Elegance without the extravagance
Hallmarks of the brand’s elevated package design include a stylish matte black foil cap, a larger, more graphic emblem, and a simplified, more prominent label. But don’t let its good looks intimidate you. Champagne Nicolas Feuillatte Brut Réserve retails for $48.50 making it an absolute steal as far as premium Champagne goes — and a fabulous host or hostess gift for the holidays. The Brut Réserve’s palate-pleasing blend of Pinot Noir and Pinot Meunier with notes of ripe apple and citrus, has made it the number one brand of Champagne in France and the third favourite brand in the world as well as in Quebec.
“Champagne Nicolas Feuillatte maintains its quality by employing the knowledge and expertise of 4,500 members of the co-op in the Champagne region,” explains Katie Wallace, Senior Brand Manager at Mosaiq Wines and Spirits Inc., agents of Champagne Nicolas Feuillatte in Quebec. “Rather than buying the grapes and making the champagne from start to finish in-house, local winegrowers produce the wines used within the range. They are then blended by the expert winemaker at Nicolas Feuillatte to express the House’s style and savoir-faire resulting in fine cuvées that are more expressive of the region.”
Something to melt your heart this holiday
Just in the time for the parties and dinner celebrations, the brand has released an enchanting gift-set featuring its star product – the Brut Réserve – and is launching a frosty new holiday cuvée specifically created by the Chief Winemaker. New Silver Graphic Ice is the latest addition to the Nicolas Feuillatte family of champagnes. Meant to be savoured on ice, it was created to enhance the champagne’s natural fruit flavours of berries, candied fruits and hazelnut. A truly aromatic experience, Graphic Ice comes to life when accompanied by lime or pineapple slices. The box set and new Graphic Ice are guaranteed to wow guests as well as hosts or hostesses this holiday season.
Living up to their motto of “enchanting life,” and simultaneously aligning themselves with the North American trend toward drinking Champagne outside of just weddings and celebrations, a bottle of Champagne Nicolas Feuillatte is an affordable luxury meant to be enjoyed by anyone anytime. Whether you’re enjoying it in a bar or while ringing in the new year or relaxing on the couch with a movie once holiday house guests have departed, Champagne Nicolas Feuillatte is the complement of all the good moments of life.
Champagne Nicolas Feuillatte Runs Away With the Circus
It’s their focus on making life pleasurable and celebrating the everyday that makes Champagne Nicolas Feuillatte a natural fit with Cirque du Soleil, which has been “enchanting” audiences since 1984. As the first ever official Champagne partner, Champagne Nicolas Feuillatte’s revamped bottles of bubbly will amplify the sensory experience that Cirque du Soleil is known for at more than 800 performances in major cities across North America. The partnership is launching this month with the North American premiere of VOLTA in Redmond, Washington, and continues through December 2020.
“We are thrilled to have these two incredible brands working together,” said Christophe Juarez, CEO for Champagne Nicolas Feuillatte. “Both Nicolas Feuillatte and Cirque du Soleil were founded on the strong ideals of constantly reinventing ourselves and creating moments of awe and inspiration. Their artistic prowess and our Champagne bring enchantment and pleasure to life. We look forward to bringing exceptional experiences to guests through this unique partnership,” Juarez continued.
The major component of the partnership is a Champagne Nicolas Feuillatte Lounge at show venues where guests will be invited to partake in an immersive experience, including Champagne and hors d’oeuvres.
Cirque du Soleil concessions will also be serving Champagne Nicolas Feuillatte and the collaboration will be rounded out by various digital and retail integrations.
Champagne Nicolas Feuillatte’s collection counts five cuvées within its line-up including the Champagne Nicolas Feuillatte Rosé (available in 750 ml $54.25 or ¼ Brut $16.60), the Brut Chardonnay Blanc de blancs ($57.00), the world famous Palmes d’Or, the brand’s finest tribute to the art of champagne ($135.75), the company’s best seller the Brut Réserve ($48.50 for 750 ml bottles and $26.55 for 375 ml) and the NEW Graphic Ice ($57.75). The holiday gift-pack will be available for limited time and will retail $56.60.