HubSpot vs Hootsuite: Which is best for social media?

HubSpot vs Hootsuite

If you want to increase engagement on Instagram, and gain more Instagram followers, social media management tools are essential for you. Moreover, these social media marketing tools increase visibility and brand awareness.

The internet is full of these social media management applications. So which one is the best? Well, we have the answer for that.

HubSpot and Hootsuite are the two most popular social media management tools that provide a wide range of social features to increase viewer engagement on Instagram and gain more Instagram followers.

HubSpot vs Hootsuite

Let’s dive in further to look at how competitive both these social media management platforms are-

Social features of HubSpot

HubSpot is a robust digital marketing platform that offers inbound marketing software, social media management tools, lead nurturing options, and fully functioning CMS (Contact Management System) and CRM (Contact Relationship Management).

Let’s check out the functionalities of HubSpot –

Social media management tools

HubSpot offers the best social scheduling tools to publish multiple posts on every social media platform. This feature is vital for gaining visibility, increasing engagement on Instagram, Facebook, and Twitter. Moreover, it helps in organic YouTube promotion and boosts your social media presence.

HubSpot also offers an auto-publish option which is a game-changer for scheduling and publishing blog posts without any hassle.  However, this feature is available only if the blog is built on HubSpot.

Other features in HubSpot include tracking of social media engagement for every connected social profile. Additionally, HubSpot also comes with a Chrome plug-in to schedule content from outside of the platform.

Social inbox streams

HubSpot offers inbox streams to organize and track all the social engagements happening in your channel in one place. This feature shows the list of all the previously published posts, messages, comments, and requests associated with your social profiles connected to HubSpot.

RSS Feeds

The ‘Follow Me’ module of HubSpot is an excellent RSS Feed that helps to bring new visitors from different social media platforms to your profile. By doing so, you can gain more Instagram followers, grow organically on YouTube, and increase engagement on Instagram, Facebook, and Twitter.

Social analytics and comprehensive reports

As the feature suggests, HubSpot provides a comprehensive overview of all the digital content connected with your social profiles. It provides detailed assessments and social performance reports to analyze and improve social engagement.

The social reports of HubSpot are more detailed than Hootsuite. It makes it easier for the business owners to track the number of visitors who clicked their URL and landing page.

Pricing plans

HubSpot provides a free trial pack with email marketing, Ad management, live chat, and reporting dashboard. The starter growth pack offered by HubSpot costs $50/month and goes up to the advanced enterprise pack that starts at $3,200/month.

Although it might seem a little expensive, HubSpot provides an all-in social media marketing facility for its pricing plans.

Social features of Hootsuite

Hootsuite is a well-established and powerful social media marketing platform. It provides features for social media promotion, monitoring, and engagement. Let’s take an in-depth look at the product features offered by Hootsuite –

Social media scheduling

Just like HubSpot, Hootsuite offers social scheduling tools to smoothly publish posts on every social media platform such as Instagram, Facebook, YouTube, Twitter, LinkedIn, WordPress, and many more.

Moreover, it offers a free trial period for 30 days with the option to post on five social profiles. That’s perfect for a beginner. Additionally, the social scheduling tool of Hootsuite comes with a Chrome plug-in that allows you to schedule posts instantly from outside the Hootsuite platform.

Social media project management

Hootsuite is an excellent tool for social media project management. It provides an option to delegate specific tasks to your team members. For example, delegate the task of following up to responses and mentions.

Social media channel streams

Similar to HubSpot, Hootsuite also offers social media channel streams. You can add several tabs for social media channels to the Hootsuite dashboard to track all the previously published posts and posts from your Instagram followers, YouTube subscribers. Moreover, it also tracks the messages you receive from your viewers or collaborators.

It is the most beneficial feature for tracking and increasing engagement on Instagram and gaining more Instagram followers, YouTube subscribers, and Facebook views.

Advanced keyword tracking and RSS feeds

Hootsuite offers social listening tools to track competitive keywords that can help to boost your Instagram presence. Social listening tools are excellent for increasing YouTube video views, Facebook Likes, and gaining more Instagram followers.

The RSS feed allows you to promote the content published by other Influencers you follow. It is a great tool for brand awareness, collaborations, and cross-promotions to increase visibility.

Social analytics and reports

Hootsuite social reports analyze and track followers, traffic, and post engagement. This feature provides a detailed overview of how the social profile and posts are performing.

Affordable pricing plans

Hootsuite offers a free 30 days trial period for beginners. Additionally, it has affordable monthly subscription plans that start at as low as $29/month and goes up to $599/month depending on your requirements.

Hootsuite also offers add-on features along with monthly subscriptions such as custom vanity URLs and additional user accounts.

Which is best for social media?

Looking at the social features, it is clear that Hootsuite outperforms HubSpot. Hootsuite offers a unique pricing plan, social channel streams, individual social profile analytics, excellent social scheduling tools, and a focused social media marketing strategy.

All these features are a booster for increasing engagement on Instagram or any other social media profile, growing organically on YouTube, Increasing Facebook views, and gaining more Instagram followers.

However, HubSpot wins a few cookie points with its comprehensive analytics and reporting, social media nurturing activities, and a better customer understanding.

Conclusion

It is always essential to research and look at the features before selecting a social media management tool. These digital marketing tools can make or break your social presence, viewer engagement, and possible growth online.

Hootsuite and HubSpot are the two most popular social media management tools that provide similar features. However, you can even try some of the top social media marketing companies to get your work done.

Other articles from mtltimes.ca – totimes.ca – otttimes.ca

large spiders seen in West Island

Super large spiders seen in West Island

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on email
Email
Is it possible to get an A for a 5-paragraph essay assignment in 1 hour? We can safely say yes, a student can get an A+ mark if he turns to EduJungles


myths about food supplements

The most common myths about food supplements and their effects

Living a healthy life is now easier than ever thanks to the abundance of healthy food and supplement options that you can buy. In fact, the vitamins you need in your daily life can often be found inside a capsule or tablet. It’s thanks to food supplements that more and more people have access  Food

Montreal Festivals

It’s going to be an explosive summer with Montreal festivals

High vaccination rates, plus the low number of COVID-19 cases, equals the return of summer fun in Montreal which looks to be filled with Montreal festivals. The return of many of Montreal’s favourite artistic summer festivals, along with the introduction of 29 new unique cultural projects — which will run for a period of at

Mesclun Salads

Mesclun Salads – New Salad bar in St Laurent

Mesclun Salads – Priscilla Ponce was born in Chile, moved to Canada and settled in the Montreal suburb of Ville St. Laurent, where she still lives with her husband and children. Throughout her life in Montreal, she has worked in retail, in a number of restaurants as a waitress, and as a real estate broker.

SHAN Collection from Montreal

SHAN Collection from Montreal

Montreal is no slouch when it comes to the world of fashion and SHAN is certainly at the top of the list with every piece of its collections fully conceptualized and manufactured in Laval (Qc) Canada. While the house employs locally, nearly 65% of its product is exported internationally, in over 33 countries. This success

Medical marijuana for treatment

Medical marijuana for treatment. How can it cure my pain?

Medical Marijuana is like a jack of all trades, strange it may sound. Alongside its notorious myths around that, it is a weapon for high effects, many people are aware of its potent therapeutic properties. Yet, like other medical treatments, marijuana may not be the first-line choice of prescription but an alternative when other modalities

flights to Hawaii

Airline offers Canadians the most flights to Hawaii this winter

WestJet today announced significant growth to its Hawaii network, featuring more Dreamliner flight options from Western Canada to Maui and new non-stop service from Calgary to Kona and Lihue this winter. With 57 weekly roundtrip flights on 10 nonstop routes, WestJet offers more service between Canada and Hawaii than any other airline.  “With easing travel

Mtltimes Subscription

The latest on what’s moving Montreal and the world – delivered straight to your inbox