If you want to increase engagement on Instagram, and gain more Instagram followers, social media management tools are essential for you. Moreover, these social media marketing tools increase visibility and brand awareness.
The internet is full of these social media management applications. So which one is the best? Well, we have the answer for that.
HubSpot and Hootsuite are the two most popular social media management tools that provide a wide range of social features to increase viewer engagement on Instagram and gain more Instagram followers.
Let’s dive in further to look at how competitive both these social media management platforms are-
Social features of HubSpot
HubSpot is a robust digital marketing platform that offers inbound marketing software, social media management tools, lead nurturing options, and fully functioning CMS (Contact Management System) and CRM (Contact Relationship Management).
Let’s check out the functionalities of HubSpot –
Social media management tools
HubSpot offers the best social scheduling tools to publish multiple posts on every social media platform. This feature is vital for gaining visibility, increasing engagement on Instagram, Facebook, and Twitter. Moreover, it helps in organic YouTube promotion and boosts your social media presence.
HubSpot also offers an auto-publish option which is a game-changer for scheduling and publishing blog posts without any hassle. However, this feature is available only if the blog is built on HubSpot.
Other features in HubSpot include tracking of social media engagement for every connected social profile. Additionally, HubSpot also comes with a Chrome plug-in to schedule content from outside of the platform.
Social inbox streams
HubSpot offers inbox streams to organize and track all the social engagements happening in your channel in one place. This feature shows the list of all the previously published posts, messages, comments, and requests associated with your social profiles connected to HubSpot.
The ‘Follow Me’ module of HubSpot is an excellent RSS Feed that helps to bring new visitors from different social media platforms to your profile. By doing so, you can gain more Instagram followers, grow organically on YouTube, and increase engagement on Instagram, Facebook, and Twitter.
Social analytics and comprehensive reports
As the feature suggests, HubSpot provides a comprehensive overview of all the digital content connected with your social profiles. It provides detailed assessments and social performance reports to analyze and improve social engagement.
The social reports of HubSpot are more detailed than Hootsuite. It makes it easier for the business owners to track the number of visitors who clicked their URL and landing page.
HubSpot provides a free trial pack with email marketing, Ad management, live chat, and reporting dashboard. The starter growth pack offered by HubSpot costs $50/month and goes up to the advanced enterprise pack that starts at $3,200/month.
Although it might seem a little expensive, HubSpot provides an all-in social media marketing facility for its pricing plans.
Social features of Hootsuite
Hootsuite is a well-established and powerful social media marketing platform. It provides features for social media promotion, monitoring, and engagement. Let’s take an in-depth look at the product features offered by Hootsuite –
Social media scheduling
Just like HubSpot, Hootsuite offers social scheduling tools to smoothly publish posts on every social media platform such as Instagram, Facebook, YouTube, Twitter, LinkedIn, WordPress, and many more.
Moreover, it offers a free trial period for 30 days with the option to post on five social profiles. That’s perfect for a beginner. Additionally, the social scheduling tool of Hootsuite comes with a Chrome plug-in that allows you to schedule posts instantly from outside the Hootsuite platform.
Social media project management
Hootsuite is an excellent tool for social media project management. It provides an option to delegate specific tasks to your team members. For example, delegate the task of following up to responses and mentions.
Social media channel streams
Similar to HubSpot, Hootsuite also offers social media channel streams. You can add several tabs for social media channels to the Hootsuite dashboard to track all the previously published posts and posts from your Instagram followers, YouTube subscribers. Moreover, it also tracks the messages you receive from your viewers or collaborators.
It is the most beneficial feature for tracking and increasing engagement on Instagram and gaining more Instagram followers, YouTube subscribers, and Facebook views.
Advanced keyword tracking and RSS feeds
Hootsuite offers social listening tools to track competitive keywords that can help to boost your Instagram presence. Social listening tools are excellent for increasing YouTube video views, Facebook Likes, and gaining more Instagram followers.
The RSS feed allows you to promote the content published by other Influencers you follow. It is a great tool for brand awareness, collaborations, and cross-promotions to increase visibility.
Social analytics and reports
Hootsuite social reports analyze and track followers, traffic, and post engagement. This feature provides a detailed overview of how the social profile and posts are performing.
Affordable pricing plans
Hootsuite offers a free 30 days trial period for beginners. Additionally, it has affordable monthly subscription plans that start at as low as $29/month and goes up to $599/month depending on your requirements.
Hootsuite also offers add-on features along with monthly subscriptions such as custom vanity URLs and additional user accounts.
Which is best for social media?
Looking at the social features, it is clear that Hootsuite outperforms HubSpot. Hootsuite offers a unique pricing plan, social channel streams, individual social profile analytics, excellent social scheduling tools, and a focused social media marketing strategy.
All these features are a booster for increasing engagement on Instagram or any other social media profile, growing organically on YouTube, Increasing Facebook views, and gaining more Instagram followers.
However, HubSpot wins a few cookie points with its comprehensive analytics and reporting, social media nurturing activities, and a better customer understanding.
It is always essential to research and look at the features before selecting a social media management tool. These digital marketing tools can make or break your social presence, viewer engagement, and possible growth online.
Hootsuite and HubSpot are the two most popular social media management tools that provide similar features. However, you can even try some of the top social media marketing companies to get your work done.