Today, social platforms are the initial part of a business strategy targeted at quick and productive growth. It is hard to imagine a corporation or a local brand that will avoid representing itself on social media, often on multiple networks. The effectiveness of using social media for gaining customers and reputation is proven by many successful cases and the overall development of the SMM industry. By now, it is easy to distinguish the most efficient methods that will help to increase the rating of your business on Instagram, Facebook, or Twitter. In this article are collected six top tips that are versatile and helpful for any kind of business.
A note for purchasing stats for business on social media
Before diving into free techniques that can support your business online, popular but complicated ways of gaining popularity on the internet are always worth mentioning, both for nonprofits and brands. Indeed, it is about buying stars for your profile on social media. Earlier, as the power of this industry was only beginning, people often paid for bots that could immediately increase the meaningful numbers for the profile owner. However, that is where all was ending, as bots didn’t do anything except boosting the digits. However, the security systems of social networks became more intelligent and more complicated. Hence no promotion was detected and eliminated easily, dropping all the efforts of the profile owner.
Today, the possibility to buy Instagram likes or YouTube shares has evolved, providing gradual delivery of real users, securing the natural engagement increase and organic growth. With such an approach, purchasing social media stats can become a decent method to give your business a jumpstart that can make it successful.
Tip 1: Find an inspiration
To create a decent profile for your brand, you should look at the most popular and productive businesses in your niche. See how they manage their pages on social media and find the techniques that seem most relevant for you. Avoid copying their strategy, but use their experience as you build your strategy.
First of all, you need to examine which posts are interesting and engaging for the audience and which collect the most interaction that is visible for you:
- Saves (for specific platforms)
Pay special attention to comments: on social media, people feel freer to speak about their impressions and personal experience, so there, you can find more information about their preferences. Use it to improve your behaviour and content plan, avoid mistakes, and grow your brand’s reputation.
Tip 2: Invest in your visuals
Another essential aspect that will help you promote your brand quickly and effectively is creating a consistent and high-quality visual appearance. That is needed to maintain a recognizable look and make your account distinct from the others. Personalize your brand with a logo and consistent colour scheme that will demonstrate the esthetic quality of the brand. Also, aim for high-resolution photography, even if it isn’t a professional campaign. In fact, on social platforms like Instagram, you have to combine classy photoshoots with live content that will reflect the actual characteristics of the products you sell. On social media, people search for proof that all lacquered fashion shoots are somewhat corresponding to reality. And if they find such evidence, they will consider your products more high-quality. Hence, your reputation will increase gradually.
Tip 3: Encourage and collect user-generated content
And do it as much as possible! This is the most organic feedback that you could ever get. And to see honest feedback is what many people are searching for, as they choose among brands from a similar niche. Ask your customers to share their experience with your product to make a collection of live impressions about your services and the quality of your items. You will be surprised how many people have a good taste for photos and video reviews – thus, a great addition to your content plan! The most effortless realization of this technique is possible on Instagram: ask your customers to upload stories and tag you. Then, repost their stories and save them in your Highlights to make the reviews visible for the profile visitors. This way, the actual feedback will be stored above your ongoing content, and your potential clients will easily watch it any moment they might need.
Tip 4: Focus on the service
Along with making your profile visually attractive for users to leave likes, you have to use your social platforms to improve your customer service and to maintain the reputation you have earned. People will eagerly share any problems they have met while collaborating with your brand. Turn problematic situations into proof of your qualification and professionalism by highlighting them in your content. Never hide from negative comments and show how much you want to make the user experience better. Being open about your policy in different situations is another fact that can make your brand more trustworthy and established in the eyes of new clients.
Tip 5: Use all tools you can
Some networks offer a variety of content formats that are targeted to make the dwelling on the platform more engaging. For you as a business, this is also a great benefit. Let’s take Instagram as an example because this app has probably the most considerable diversity of formats. Here’s how you can deliver value and entertain your audience:
- Feed posts. Here you can upload videos and photos that reveal the primary purpose of your brand, your values, policies, and other information.
- Stories. The most engaging form of content that offers you the possibility to share materials on the spur of the moment, as well as interacting with your audience at the max through stickers and filters.
- Instagram Live. A real-time session that helps to establish a deeper connection with your customers, actual and potential.
- Reels. Video content, similar to the one you can see on Tik Tok.
- IGTV. The section for videos that are longer than one minute. Here, you can load your workshops or promotion videos and repost the reviews from your customers.
Tip 6: Make it personal
To achieve success on social media, brands are getting closer to their audiences. Nowadays, the diversity of brands in major niches is vast, and users are choosing not only by product quality but also by other characteristics of a brand. Today, people want to know more about what stands behind the product they choose. So, you have to give your business a human face that will communicate between your customers and you. Also, don’t be afraid to expose the real personalities that create the products. That is where live sessions and stories come in hand a lot – these forms of content are great for enhancing the connection with people. Don’t forget to be yourself, because only this way you can gain likes, shares, and followers organically.