Best Email CRM software


One of the most popular tools of modern marketing is mass mailings, which allow building direct communication between all existing clients and a company. The communication aims at repetitive sales, increasing customers loyalty, participation in promotions and special offers. Also, email marketing is considered an excellent tool for returning lost customers. Previously, this service was provided by specialized agencies, but with the help of the email CRM software, it is possible to carry out the entire chain of actions easily by yourself.

What is Email Management CRM?

The email marketing platform and the CRM system are two important email CRM tools for your company. They help to establish contact with the same group of people at different stages of cooperation, but they become most effective when they start working jointly. An obvious analogy can be made with the sales and marketing departments inside the company: the greatest benefits they bring when they work together. So, what benefits do you get from integrating CRM with an email marketing platform?

When Email Management CRM is Needed

Email management CRM is required when the company needs its subscriber database to be segmented. Integration of the email management software for Gmail like NetHunt – launches powerful email marketing for the company and brings the opportunity to extract the maximum benefit from the information about the user collected by the sales manager. Based on the data collected and attached to the additional contact information fields, you will send more relevant emails to users.

The best of its kind CRM systems are capable to bring a customer to a decision of making additional sales. Thanks to the information about customer’s orders collected by NetHunt Gmail CRM, company managers will carry out a more targeted email newsletter.

Turning customer’s attention. Most products and services have their own terms of use. The purchase funnel in NetHunt allows retaining existing customers when the terms of the purchased product or service use come to an end. Set up the purchase funnel so that the customer receives a reminder letter with a proposition to extend the product’s validity period.

Email management CRM system will also come in handy when the additional contact with the client is needed. For example, if the company has a period of test use of a product or a service. The user, leaving an application for a test period, falls into the corresponding stage of the purchase funnel. Set up a guiding list for potential clients with materials on how to effectively use your products or services.

Best 5 Email Management CRM Software for 2019

For better understanding, if the NetHunt CRM might be suitable for your business we found out a few interesting facts about the best email management systems of 2019.

  • Hubspot – relatively new CRM system. Allows testing the software with a free version having excellent email integration. However, the Premium version is a bit costly. Among the most serious disadvantages is only one email frame for per contact record.
  • Zoho CRM – one of the best CRM for email management having a range of convenient features like Google integrations, clear reports and free to use up to 10 users. The main disadvantage is that the automation here is limited to Professional edition.
  • Freshsales CRM offers only the excellent customization capabilities with a quite user-friendly intuitive interface. The free version of the software is available. Among the cons of this CRM software is the inability to set reminders for different customers actions.
  • Insightly – supports BI integration, which significantly improves reporting capabilities. Unfortunately, lead assignments rules are only available inside the Professional and Enterprise versions.
  • Bpm’online – has personalized tools for event planning which is a great and undoubted plus. What is serious minus is quite a short trial period. In addition, forms require a bit of coding skills, hence not for everyone.

Email CRM systems are one of the most cost-effective marketing tools capable to change business for good. In addition, email marketing is extremely easy-manageable giving wide functionality of controlling features. Try it and make sure that NetHunt is exactly what you were looking for.

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