Beyond the Runway – Ever look through your closet weeks before a big event and realize you have nothing new and fresh to drape yourself in? One look at your bank account and you suddenly wonder where you’re going to find an outfit that will turn heads for an affordable price. Beyond the Runway is a Montreal-based fashion service that offers customers the opportunity to rent designer styles on a subscription-type basis. You can finally wear that Balenciaga dress you’ve always wanted without spending thousands of dollars on a price tag!
Founder Lucy Zhao has been in the textile and manufacturing business for years and when she noticed that a service like this still didn’t exist in Canada, she felt like it was her place to bring designer fashion to Canadian women. In Canada, we don’t always have a lot of clothing selection made by high profile designers, Zhao describes. With Beyond the Runway, we want to provide people with clothing options from more designers at a greater quality and at a very small cost. It’s more sustainable and eco-friendlier, she says.
Being eco-friendly is all the rage in 2020, with activists such as Joaquin Phoenix speaking up for animal rights and legend Jane Fonda dawning an old 2014 dress at this year’s Oscars to promote sustainability in fashion, Beyond the Runway is pushing buyers to think before buying. The website offers a variety of pieces such as dresses, jackets, purses and jewelry for the fashion-forward woman, tailored for a variety of events.
There are currently three existing plans for customers to choose from. The traditional plan is $60.00 flat and includes a one-time rental that lasts between 5 to 10 days. There is no subscription obligation with this fee and perfect for that spring or summer wedding dress you’re hassling to find.
The silver plan is $99.00 monthly subscription that allows you to rent up to eight items and the shipping is included! The ultimate plan for fashion-frenzy shoppers is the gold plan which costs $149.00. With this membership, a customer can rent up to four items but they have the flexibility to swap them weekly or every 10 days. The beauty of all this? Say goodbye to annoying dry-cleaning bills because all that included with their service. Customers don’t pay for shipping, cleaning or returns! Sizes are also exchangeable and a size chart is available to make the shopping experience easy breezy.
Don’t waste any time, the 2020 spring and summer collections of some of the best designers are on the way, including Chloe, Balenciaga and Nicole Miller to name a few. Visit: beyondtherunway.ca to get your shopping!