Researchers from Concordia University investigate Vegas Nights Casino in Montréal

Casino de Montréal

Because of the pandemic, the Quebec authorities are understandably cautious: while they are gradually easing the restrictions, famous Casino de Montreal remains off-limits. Sure, it is bad news for local gamblers, but there is always a way – try one of the online casinos that welcome Canadian players.

Casino de Montreal. Source: Go! Montreal Tourism Guide

However, as every gambler probably knows, as convenient as gambling online is, it is nowhere near as exciting as visiting an actual land-based casino. And thanks to researchers from Concordia University in Montreal, we now know why. The article A Touch of Luck and a Real Taste of Vegas: A Sensory Ethnography of the Montreal Casino documents their findings. As it turns out, the answer to why gambling is more fun offline lies in the sensory experiences associated with land-based casinos.

Who are the authors?

The authors are three researchers from Concordia University: an interdisciplinary scholar Erin Lynch, a sociology professor Martin French, and an anthropology professor David Howes. According to French, the reason why they chose such an unconventional subject for their research is that pleasurable experiences associated with gambling are under-studied, and the study shows how social science can talk about pleasure in the context of gambling but also retain a critical edge. Unlike most of their colleagues, Lynch, French, and Howes were less concerned with the gambling addiction – a common research topic – than the casino’s impressive efforts aimed at attracting more visitors and keeping them gambling for as long as possible.

Why Vegas Nights?

Vegas Nights were a series of parties organized in Casino de Montreal last fall. Concordia researchers chose them for their ethnographic study to observe the casino at its finest, when it tries to recreate the unique ‘Vegas experience.’ The researchers describe what they saw during Vegas Nights as a buffet of over-the-top spectacles and sensations that included everything fun and spectacular one can dream of, from exquisite cuisine and bar to a drag queen show to magicians and beyond. What’s more, Lynch and her co-authors were fascinated by the idea of simulating a simulation: while Vegas is imitating Paris, Egypt, and other far-away magical places (hence the copies of the Eiffel Tower and the Pyramids), Casino de Montreal is imitating Vegas.

What did they find out?

Devil is in the details. Vegas Nights organizers want you never to leave, and they are going out of their way to make sure that you will gamble for hours and hours. Even the tiniest sensory details, such as lines along the carpets ‘leading’ players from one gambling area to another and distinct pleasant scents, matter.

It is not that easy to find an exit. The designers of Casino de Montreal did everything they could to prevent you from leaving, including hiding the exits. The researchers discovered that the space is organized in such a way that it is easy for you to enter the room (be it a poker room or slots area) but difficult to exit it.

Everything is aimed at overloading your sensory channels. Yes, it is true that Casino de Montreal’s Vegas Nights are a true delight for your eyes, ears, nose, and taste. But this delight is unlike anything else – throbbing neon lights, a cacophony of smells, and sounds from everywhere. Why? To ensure that you are enjoying the experience and having fun, sure, but also to make you lose your focus.

So, is Casino de Montreal worth a visit?

Yes, it most definitely is. It is not like you didn’t know that casino owners want you to gamble your money away, right? After all, this is exactly why we go to casinos. No need to deny yourself this pleasure simply because a team of researchers has supported your assumption about being manipulated. So, once the lockdown is over, give Casino de Montreal a chance, ideally, on one of Vegas Nights.

Other articles from

Mr. Moose taking a little swim in a backyard swimming pool in south Ottawa

Ottawa man wakes up with moose in pool

Everyday Sunday – comfort and style

Canada Covid Alert App

Canada Covid Alert App – Why you should download it

Is it possible to get an A for a 5-paragraph essay assignment in 1 hour? We can safely say yes, a student can get an A+ mark if he turns to EduJungles


The ultimate guide to planning a long family staycation in Canada

To guarantee that everyone has an amazing time, careful planning is necessary when organizing a lengthy staycation. Here’s the ultimate guide to planning your family staycation in Canada. Canada, with its vast landscapes, diverse cities, and rich cultural heritage, offers endless possibilities for a memorable family staycation. Whether you’re exploring the stunning natural beauty of

Meal kits

Cost vs. Convenience: Analyzing meal kits and traditional cooking

In this modern world and modern times, convenience often takes priority over cost, especially when it comes to food. Meal kits and traditional cooking represent two different approaches to home dining, and each of them has advantages and disadvantages. Analyzing these methods through the lens of cost and convenience provides insight into why individuals might

Condo renovations

Condo renovations Dos and Don’ts: Expert Tips for a Successful Project

Embarking on a condo renovations journey can be both exhilarating and daunting. Imagine transforming your living space into a stylish haven that reflects your personality and meets your needs. While exciting, the process can be full of challenges and unforeseen hiccups. That’s why we’ve gathered some condo renovation dos and don’ts from the experts to

Terrific Hair

Terrific Hair Means Tamanu – Earth to Body

Curly, straight, thick, thin, kinky or silky, tamanu loves and makes terrific Hair.  And scalps. Nutritionally dense yet gentle, tamanu is an effective and versatile nut oil. It stimulates, helps promote growth. prevents hair loss, reduces scalp itch and irritations and adds a natural sheen! Make tamanu a part of your hair and scalp care

Understanding the 4 legal process after a DUI Crash

A single mistake can have serious consequences, especially when driving under the influence. The aftermath of a DUI crash extends beyond physical harm and property damage. It involves a complex legal process that may feel overwhelming. As a responsible citizen, it’s vital to grasp the legal system and your rights in such situations. This blog

personal injury lawyer

Pedestrian accident: How a personal injury lawyer can help you

Accidents involving pedestrians can be life-altering. You could be walking down the street or crossing a street. A vehicle’s sudden impact can change everything right away. If you’ve found yourself in such a situation, you might be wondering how to move forward. This is where a personal injury lawyer steps in, offering crucial help and

Mtltimes Subscription

The latest on what’s moving Montreal and the world – delivered straight to your inbox