It’s possible to come up with content ideas without a full social media team using a number of fantastic methods.
Here are some suggestions that have worked for me throughout the years. A strong social media presence is now essential for Brand Positioning and developing a trusted brand, as well as differentiating yourself and obtaining momentum with potential clients.
I recently learned that 43% of consumers usually conduct internet research before visiting a business for the first time, which is a significant amount.
While all businesses may benefit from a social media presence, it is especially vital for small firms who do not often have the advantage of being well-known.
The creation of consistent content, on the other hand, is necessary for a strong social media presence but might take time. You might be wondering how to compete with businesses that have full social media teams if your business is small.
Even though there will never be a level playing field, we have seen small businesses embrace their unique qualities and succeed on social media without needing to spend a lot of money on advertising. Here are several concepts that throughout the years, I have observed to be successful for both people and companies.
#1: Take advice from your clients (data)
Paying attention to what your potential consumers are saying is a fantastic place to start. What are their pain points? Which inquiries do they have regarding your work? What are their thoughts on particular issues? Do they have success with the paystub generator? This is all useful information for content ideas, such as brief Q&As on Instagram or in-depth instructive content on Facebook.
Additionally, you ought to often assess which of your earlier pieces had the best response. Which one struck a chord with your audience the most? Which has received more shares, likes, comments, tweets, and saves? You’ll be able to identify trends in each other and swiftly determine what is effective. Take some time to go through all of this information when you’ve obtained it. What do the best-performing pieces of content have in common? Do you think your audience prefers video or visuals? Are inspirational or how-to postings more popular? Once you’ve identified certain tendencies, capitalize on them by creating fresh content that provides customers what they desire.
#2: Featured content
The stuff you post on social media doesn’t have to be entirely original. Promote interaction by sharing timely news and blog posts and urging followers to provide comments.
Tips
The brief “solution” is sought for on social media, so advice that resolves issues and simplifies your clients’ everyday life is the appropriate material. A quote may be used to add visual appeal to an image and is quick and easy to distribute. You can provide business and industry insights from the leadership of your organization or use well-known quotations.
#3: Take a look behind the scenes.
Consumers are interested in learning more about how a company operates and the people behind the brand. Simply said, highlighting the individuals behind the program humanizes the company, which can be a very effective marketing tactic. Furthermore, demonstrating how you create your items or organization (also known as audience building) can be quite beneficial in the long term. Videos like Stories, Reels, and IGTV are perfect for behind-the-scenes footage since they don’t have to be overly polished to get someone’s attention.
- A regular day with a coworker
- Steps in your product’s or service’s production process
- Visits to your office
- Meetings with members of the team
- A satisfied consumer that uses your goods
#4: Make things simple for yourself.
Of course, coming up with original ideas is fantastic, but you may augment your original material by repeating stuff you encounter on the internet. Sharing news on industry trends, inspiring photos relevant to your company, or even similar graphics may help fill your feed without taking up significant time in your day. Creating a great social media plan for a small business might be stressful, but it doesn’t have to be. Take 30 minutes or so a few times a week to work on content, choose one or two of the recommendations above to begin, and then develop from there. The results will speak for themselves and motivate you to keep going.
#5: More videos should be included.
Internet consumers like and consume video more than any other form of online material. By the end of 2022, video traffic will make up an astounding 82% of all internet traffic, according to Cisco. The fact that 90% of respondents say they want to see more video from businesses is even more significant. Social media postings with videos receive 48% more views than ones without videos. In other words, it’s difficult to ignore the statistics, and it appears that the video is currently dominating social media.
#6: Add infographics
With the use of charts, you are able to simplify and visually enrapture complicated ideas. To mix up your social media material, consider using a video-infographic or Gifographic. Infographics work well for distilling intricate, comprehensive material into a digestible social media post. Charts may be an excellent tool for organizing information when you need to discuss a technical subject, include a lot of data and statistics, or just have a lot of information that needs to be in one place. As the most popular kind of visual material on social media (shared three times as often as videos or any other sort of regular image), graphics fit in particularly well with the platform.
In conclusion
Even if you don’t feel like you have anything novel or unique to say, simple content ideas might offer you something to talk about. When you feel trapped because you don’t always have anything fresh, new, and creative to share on social media, it can be difficult to go forward because you are feeling stuck. Use the post ideas listed in this article as inspiration if you’re stumped about what to publish.
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