With the highly anticipated return of European brands
Montréal, November 26, 2025 – The Montréal Auto Show, presented by iA Auto and Home Insurance, will take place from January 16 to 25, 2026, at the Palais des congrès de Montréal. This new edition promises a rich, immersive, and inspiring experience for all automotive enthusiasts, with more than thirty confirmed brands, including Audi and BMW. Audi will be making its long-awaited return after last participating in 2019, while BMW—absent since 2020—will also be back. Numerous new features will be available for families, outdoor enthusiasts, and performance lovers alike.
Several brands have already been confirmed for the 2026 edition: Allard, Audi, BMW, Buick, Cadillac, Campagna, Chevrolet, Chrysler, Dodge, Felino, FIAT, Ford, GMC, Hyundai, Infiniti, Jeep, Kia, Lamborghini, Lexus, Lincoln, Lotus, McLaren, Mercedes-Benz, Mitsubishi, Nissan, RAM, Subaru, Toyota, and Volvo. Additional manufacturers will be added as soon as agreements are finalized.
“The Montréal Auto Show has once again succeeded at reinventing itself this year while staying true to what makes it unique: passion, innovation, and human connection. The public wants an experience, they want to be amazed, to touch and to explore. The brands are responding to this with remarkable enthusiasm. The 2026 Show promises a renewed, immersive experience capable of bringing together visitors of all ages and backgrounds,” says Bertrand Godin, race car driver, road safety expert, and auto show spokesperson for the 24th consecutive year.
“We are extremely proud to present such a strong and diverse 2026 edition. Audi’s and BMW’s eturn, the arrival of new themed zones, and the commitment of more than thirty brands reflect the dynamism of our industry and the renewed confidence in the Montréal Auto Show. Our goal is simple: to offer a relevant, accessible, and inspiring experience for all visitors. This year, we are taking an important step in that direction,” adds Luis Pereira, Executive Director of the Montréal Auto Show.
Three Themed Zones to Discover
St-Hubert Family Zone
New this year, the St-Hubert Family Zone offers a fun and welcoming experience for families and children. This zone invites guests of all ages to explore the automotive world in a fun, festive and friendly atmosphere designed for everyone’s enjoyment.
For this first edition, an indoor electric mini-car test track for children will take centre stage, featuring vehicles from Freddo Toys Canada. The zone will also offer a play area and interactive activities for all ages .
Overlanding Zone
Another new feature this year, the Overlanding Zone invites visitors to dive into the world of overlanding, a form of automotive expedition travel that combines off-road driving with adventure camping.
Visitors will discover a selection of vehicles designed for exploration and self-sufficient camping, as well as a variety of specialized accessories for outdoor enthusiasts. This immersive zone aims to inspire future off-the-beaten-path adventures.
Performance Zone
Explore the Montréal Auto Show’s modified car zone! Admire unique models with bold designs and let yourself be inspired by automotive creativity.
This year, the Performance Zone returns in a brand-new hall, offering an enhanced and more immersive experience. You’ll find about thirty tuned vehicles, each showcasing the craftsmanship and passion of its owner.
Electric Test Drives for Everyone
Electric vehicle test drives will return thanks to the collaboration of CAA-Québec andPowerQ, This outdoor activity, driven on real road conditions give the public the chance to try the latest electric models and learn more about eco-friendly driving.
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