Elina Ross is the owner and founder of Studio Eli Ross, one of the first permanent makeup studio’s in Quebec. Many are already aware of the latest trend in the industry – microblading. Elina started initially started on her own four years ago and was one of the first people performing this technique. Nowadays, every Instagram model and celebrity has done microblading one way or another.
Her studio does not only focus on microblading, but it is also renowned for her permanent makeup. The studio is filled with high trained professionals who specialize in permanent makeup which includes lips, eyebrows and lash lines.
What is permanent makeup? According to Elina Ross permanent makeup the way we may have known it has largely changed over the years. The blue brows that had a bad rep were using tattoos pigments and were going too deep into the skin, she says. We weren’t thinking about undertones. Microblading reached the market and boomed the permanent makeup industry.
Permanent makeup is a form of tattooing without having to go as deep in the skin. It’s a superficial tattoo that creates a makeup that will create a long term natural effect. If clients want the makeup to last longer it may take a few more appointments, however, this isn’t necessary for longevity, the client’s skin type is and is the chosen factor for lifespan results. Today, people are asking the right questions in regards to the procedure. They’re more aware and are doing more of their research explains Ross.
The result of the treatment is not absolutely permanent, but yet semi-permanent. When we say semi-permanent, it doesn’t go away completely, but requires a maintenance. The appeal with microblading was that it was semi-permanent, and that it fades away. Women began falling in love with the treatment and started seeking long term results therefore, opting at times for eyebrow shading, a form of permanent makeup, Ross explains.
Studio Eli Ross is not only a place where women can get pampered but it’s also a school that offers microblading training. They are the top in their field in the province where all employees need to have a rigorous training.
Elina Ross is an entrepreneur. She has a top of the line permanent makeup studio and is also developing a bronzer makeup line. Her line is called INA beauty and represents something important to her. This line is as much a part of my family as my own family, she says. My mother, daughter and grandmothers all have INA in their names. Her daughter being Inna, her mom Dina and her Grandmother Inna, and of course her own name Elina.
The bronzer is set to launch at the end of the year and is a semi-permanent wear makeup line. The idea is extreme long wear inspired by her profession. makeup line.
Our studio helps women redefine their natural beauty, Elina describes. It saves a tremendous amount of time and is convenient. We want you to look like yourself, but brighter, without looking like you have any makeup on.
Studio Eli Ross is located at 3737 rue St Jacques and is looking to expand in the Laval area. You can follow her Instagram page: @Studio_eliross, @elina.ross, @i.n.a.beauty
Feature image: Elina Ross owner and founder of Studio Eli Ross
