A must-see experience this summer in Montreal
Montreal, 17 June 2025 — This summer, let yourself be transported into a world where wonder knows no bounds. La Fabuleuse FAB Expo is set to become THE must-see destination for dreaming, playing, and dazzling the senses. Hosted in the iconic former Grévin Museum space at the Eaton Centre in Montreal, this large-scale immersive exhibition spans three floors and features 21 breathtaking sensory worlds. Through majestic decor, mesmerizing illusions, signature scents, and dazzling artworks, visitors of all ages will experience a one-of-a-kind adventure filled with visual poetry, tactile discoveries, and olfactory delights. FAB is not just an exhibition — it’s a timeless sensory odyssey.
A Magical World Where Every Room is a Miracle
Conceived by the creative collective BOMBANCE, La Fabuleuse FAB Expo is brought to life by a passionate team who designed each set as a story to be lived. Upcycled iconic objects, surprising textures, and handcrafted creations were all carefully curated to awaken curiosity and emotion.
The experience goes even further with olfactory creations by Christine Chamberland of Elixir Marketing Olfactif. Several rooms have their own signature fragrance, adding a powerful, invisible layer to the immersive experience.
“We wanted to create a space where creativity, sensitivity, and wonder could be freely expressed. Guests drift from one world to another — with no set route, but with the certainty of being surprised. FAB invites people to escape their routine and explore an extravagant universe where limits no longer exist. It’s a magical interlude not to be missed this summer,” says Audray, founder and CEO, at BOMBANCE.
A giant jewelry box, a velvety unicorn, a phosphorescent sea, or larger-than-life gummy bears… Here, each room is pure enchantment.
The transitions between scenes are designed to suspend time, creating a series of living tableaus — like a waking dream where you can touch, smell, and explore freely.
FAB stands out with its multisensory approach. Beyond the colorful settings, surprising textures, and captivating lighting effects, select rooms feature unique scent signatures by Christine Chamberland of Elixir Marketing Olfactif. These exclusive fragrances immerse visitors even more deeply into each universe.
Most of the installations are handcrafted from reimagined or repurposed iconic objects, reflecting a sensitive, inventive, and sustainable artistic approach. Every element of the design tells a story, with painstaking attention to detail.
For Dreamers of All Ages
FAB is for everyone. Families, friends, solo explorers, or content creators will all find a playground of creativity and freedom. There’s no age limit on dreaming — everyone is welcome to rediscover their inner child.
And for the most connected among us, the exhibit includes plenty of “insta-friendly” scenes: extravagant sofas, mirror corridors, pop installations, and whimsical stages — the perfect backdrop for selfies and stories.
The Magic Continues… Even After the Visit
At the exit, an immersive gift shop offers visitors the chance to take a piece of FAB home: signature scented candles, room sprays, glowing objects, collectible creations… A way to extend the dream even further.
And for special occasions, the exhibit can be rented privately — perfect for corporate events, product launches, or themed soirées that take on a whole new dimension.
Just the Details
La Fabuleuse FAB Expo
Eaton Centre Montreal – Former Grévin Museum (2nd Floor)
Tickets & info: https://lafabexpo.com/
A must-see experience this summer!
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