New poll predicts a devastating holiday shopping season for local retailers

New poll predicts a devastating holiday shopping season for local retailers

Alignable’s Consumer Confidence Poll taken last week among 5,831 consumers paints a very challenging picture for Mom & Pop Shops this upcoming holiday season. The poll shows that: 45% of consumers shifted from local purchasing to online shopping when their COVID fears were greatest. Unfortunately, many have not shifted back yet, mentioning ongoing safety concerns, the hassle of…