As you probably know, billions of people worldwide own smartphones. Industries of different types develop mobile apps to engage with these users, providing them entertainment, commerce, services, and much more. Let’s look at some common industries that utilize mobile apps to tap into the large market of smartphone users.
#1 Social Media
There are anywhere from 4 to 5 billion people on social media. The average of these users spends at least two hours on social media platforms. Mobile apps like Facebook, TikTok, Instagram, Snapchat, and Twitter dominate the social media app industry, competing for users.
Social media apps are very sophisticated, using different types of technologies to set themselves apart, generate revenue, and earn user engagement. For example, TikTok uses sophisticated algorithms to keep users hooked. It also offers filters to help people create deepfake media.
#2 Transportation
Transportation apps have turned the transportation sector on its head. It started with the ride-sharing app Uber, offering users a cost-effective way to travel. The disruptive nature of Uber rapidly forced the taxi industry to lose market share.
Later, such apps expanded to the food delivery business, partnering with restaurants to serve customers. Interestingly the food delivery app market expanded rapidly during the lockdown orders of the pandemic.
In addition to Uber and Lyft, Door Dash, Skip The Dishes, Grubhub, and Instacart are also changing the gig economy. Transportation apps rely on various technologies, including Machine Learning to help users navigate traffic, match with the right drivers, and select food.
#3 Lifestyle
Lifestyle apps rose in popularity, with people often forced to stay indoors during the COVID-19 pandemic. Examples of lifestyle apps include:
- Dating
- Nutrition
- Art
- Music
- Food
- Fitness
Fitness apps, in particular, find innovative ways to set themselves apart. For example, the fitness app Fitolio, created by one of the best app developers in Montreal, allows users to become fitness mentors and even monetize their active lifestyles.
#4 Utility
Utility apps are the unsung heroes of the mobile app world, allowing us to track the weather, turn our mobile devices into flashlights, stay prepared for appointments, and much more. Excitingly, new utility apps are utilizing technology like the Internet of Things (IoT) and Beacon to deliver services more proactively. For example, retailers, event organizers, transit systems, enterprises, and educational institutions use Beacon to help customers consume information more efficiently.
#5 Entertainment
Entertainment apps are big money makers. Whether it’s video streaming services like Netflix or Hulu, or games like Angry Birds or Fortnite, entertainment apps rake in significant amounts of revenue. Such apps can also push mobile devices to their limits, especially when they feature cutting-edge graphics.
#6 News
News apps provide users with information in efficient ways. All types of media organizations have news apps, from CNN and BBC to Buzzfeed. Instead of impressing users with the latest technology, most successful news apps focus on usability with intuitive interfaces and simple layouts.
#7 Financial
Financial apps, also known as FinTech apps, provide financial services. The complexity of a FinTech app depends on its nature. For example, banking apps are relatively simple but exceptionally secure software that helps people manage their money and credit cards. Meanwhile, investment apps use Artificial Intelligence and Machine Learning to offer users smarter choices.
These seven industries offer the most common mobile apps. Whether you’re interested in consuming news, entertainment, or social media, or need to complete specific tasks, there’s a mobile app for you.
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