If you were one of the many viewers who were dazzled by the performance of R&B star The Weeknd at last Sunday’s Super Bowl LV halftime show in Tampa Bay, and you enjoyed the technical wizardry that enhanced the show, you can thank a Montreal-based company for that.
PixMob, a company that specializes in wearable technology, wireless lighting and crowd activation that are used toward creating unique immersive experiences that involve live audiences at special events, which creates an unforgettable way that connects the crowd to the stage, was the brains behind the one-of-kind visual experience of that show.
And PixMob had a tough act to follow, given that they also put together the light show for the high energy halftime show last year at Super Bowl LIV, which featured Jennifer Lopez and Shakira, and attracted over 104 million viewers. And their impressive track record includes creating visual effects for such performers as Taylor Swift, Shawn Mendes and the Spice Girls, as well as a variety of special events ranging from the opening ceremonies of the Olympics and playoff games involving the NHL and the NBA.
To create and achieve the effects last Sunday at Raymond James Stadium in Tampa, PixMob distributed over 22,500 LED wristbands to those who attended the game, not to mention some 30,000 adapted LEDs for the cardboard cut-outs that made up the remainder of the crowd, as well as 500 ultra-powerful LED “flares” for the performers on the field, 75 LED masks and 150 “light-up eyes” that were placed on the face shields that were worn by the choir who accompanied The Weeknd.
As well, PixMob is doing their part towards tackling the COVID-19 pandemic that has hit the events, commercial and industrial sectors through an initiative that they have created called Safeteams.
Safeteams uses PIXMob’s wearable technologies acumen in order to assist various organizations and companies who want to reopen their doors or maintain safe operations throughout the duration of the pandemic. The initiative accomplishes the goal of creating safer work spaces that help stop the spread of the virus by providing social distancing and contact tracing solutions. Since the establishment of Safeteams, it has attracted the attention of over 50 companies across Quebec, Canada and the U.S.