The technologies currently available to our generation have made it possible for both real estate companies and interested buyers to make a connection without necessarily meeting face-to-face. It’s now a must for real estate agencies to maintain a professional website wherein their clients can see and inquire about their latest property listings.
Many agencies have also taken the initiative to start and maintain official social media accounts, which allow them to interact with their followers on social media platforms. This is often done in conjunction with the implementation of digital marketing campaigns to widen their reach and make themselves more visible to buyers who are on the lookout for a new home or property. These, alongside more traditional methods such as email campaigns and hosting events, are just some of the most common marketing tools that real estate companies use to improve their visibility to potential buyers.
Successful agencies do all these to set themselves apart from the competition. At the same time, they make use of some of the most underutilized technologies to make a lasting positive impression on would-be property owners from different demographics. Let’s take a look at these different yet equally effective methods of engaging with potential real estate buyers:
Digital Flyers. People can hardly be caught outside of their home without their phone, especially if they’re checking out a property that they’re interested in buying. This is a boon for real estate companies that use digital flyers—sign riders and SMS messages—to connect with buyers. Real estate agents can sign up for a program that offers this service. Then, they’ll provide a code for each property on the list alongside their contact number. Next, these details will be posted on the “For Sale” sign, and interested buyers who are driving by the property can simply text the number on the sign to get more details about the listing.
Digital technology like drivebuy allows buyers to collect information about multiple properties within the same area in a short span of time. Also, it allows agents to send out flyers without arranging for face-to-face meetings or requiring the buyers to step out of their vehicle.
3D Scanning. SMS messages are not the only means of sending detailed information about a particular property. Real estate agencies that specialize in different types of properties also make use of 3D scans of their listings, which they post on their website. Buyers can use the 3D dollhouse to explore the property and grasp its dimensions. In line with this, real estate agencies would also do well to stay on top of up-and-coming technologies like 3D scanning and virtual reality, as experts deem that these 2 technologies will be indispensable to the real estate industry in the future.
Virtual Tours. Some clients are not too comfortable using cutting-edge technology like VR and 3D rendering, and that’s perfectly fine. Offering a virtual tour of the property is an economical yet excellent way of presenting it to potential buyers. A video walkthrough of the structure can also complement the VR experience of tech-savvy customers who want to get a good feel of the property at the comfort of their current home, something that they’d want to do before they schedule a showing with the agent.
Blogs. Maintaining a blog might seem like a frivolous activity for an industry that deals with practical concerns, but it’s really not. An updated blog is an asset that the agency can use to connect with clients who are keen on educating themselves as they go about the process of acquiring a new property. A good blog should help establish the real estate agency as an expert in the field, one that buyers can depend on should they need practical advice about their prospective purchase. Amassing a good number of regular blog readers is also a good step in widening the real estate company’s market.
Targeted Ads. It’s not enough for a real estate company to maintain social media accounts. To maximize their online presence, it’s also a must for agencies to create and implement highly targeted social media ads, which can be limited to buyers in a particular area. There are companies that offer customized and professional ads designed to be propagated on social media channels. The services they offer typically comes with real-time performance stats, allowing agencies to refine their campaign details so that they can reach high-quality leads.
Connecting with potential buyers remains to be a key challenge for both real estate agents and the companies they represent. Everyone’s busy, after all, and it can be a struggle to schedule meetings between interested buyers, who may be checking out other properties, and real estate agents, who are also accommodating other buyers and juggling the many tasks that their profession requires them to do. With the use of these tools and technologies, real estate companies can keep their clients engaged and informed from afar, reserving showings only to buyers who are more certain about the properties they want to purchase.