Ghost Drops has already conquered Canada’s cannabis market – twice. Once as an icon of underground cannabis culture, and again as a culture-jamming disruptor in the legal marijuana market.
Now, one of the country’s most recognizable brands is making moves into the global market thanks to its new partnership with Atlas Growers. The move will bring Ghost Drops’ innovative approach to product packaging and distribution to markets across the globe.
The goal of the licensing and distribution partnership between Ghost Drops and blue-chip Canadian medical cannabis producer Atlas Growers?
Expanding Ghost Drop’s reach into markets worldwide, including:
- U.S.A
- Europe
- Israel
- Australia
- South America
The ambitious plan aims to build on the grassroots reputation Ghost Drops has spent years developing in Ontario and the rest of Canada. Atlas Growers, on the other hand, brings a proven track record in the medical marijuana business and a deep network of contacts throughout Canada to the partnership. Ghost Drops will use those contacts to launch its branded products into the awareness cannabis connoisseurs in every Canadian province.
Ghost Drops has been a well-known name in major Ontario cities like Toronto, Ottawa, Kingston, and Kanata for years. Now the rest of the country will see why Ghost Drops are on top of the market.
Brand awareness is always a major benefit when two respected industry leaders join forces to bring a product to market. Ghost Drops CEO Gene Bernaudo plans to take full advantage of this, leveraging Atlas’ network and relationships to get Ghost Drops branded products out to cannabis consumers in every major province.
Canada is rapidly growing on the global stage when it comes to producing premium cannabis products and brands, standing alongside more established markets in the U.S., Europe, South America, Israel, and Australia. Atlas Growers president and CEO Sheldon Croome is thrilled about the opportunity the partnership presents to bring one of Canada’s most popular premium cannabis brands to the global market using his company’s medical marijuana connections. “We believe the market has been waiting for a brand like Ghost Drops to come in and shake things up,” Croome says.
So what can cannabis enthusiasts expect from the partnership in the days, weeks, and months ahead?
Style matters, and Ghost Drops has always been an innovator in that area even back in the days of the legacy market, building a reputation for its endlessly funky packaging. While the legal market has stricter guidelines for how marijuana products are branded, Ghost Drops is excited about the challenge of adapting their creative style to the new market. Generic plastic packaging may be industry standard in Canada, but Ghost Drops plans to shake things up by channeling the spirit of its legacy days, introducing eye-popping coloured glass containers. Besides looking good and standing out from everything else on the shelf, the containers use UV-protected glass, to protect the potency of the product. As for the product itself, Ghost Drops is one of the most trusted names in the Canada cannabis market for a reason. Committed to upholding its legacy, Ghost Drops is determined to bring the best of the Canadian legacy market to the legal cannabis world. The partnership with Atlas Growers marks the beginning of the ambitious brand’s journey to global success. While their sights are set higher than ever, Ghost Drops remain dedicated to providing the gold-standard Ghost Drops cannabis fans love.
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