SEO is one of the most valuable marketing strategies available today. However, it may surprise you to learn that 70% of businesses still aren’t using SEO in their marketing strategies.
Often, that’s because they don’t understand it, but it’s easier than you think. There are three pillars to SEO; your website, your content marketing strategy, and your backlinks. However, not all backlinks are equal. Let’s talk about link juice and why it’s so important to your off-page SEO strategy. Have a look at search engine optimization Toronto.
What is Link Juice?
To understand link juice, you first have to understand backlinks. Backlinks are the links from other sites to yours, and they act as the primary off-page ranking factor in SEO.
Link juice is an industry term used to describe the amount of domain authority or “juice” that comes from a given link. For example, a link from the New York Times is bound to have more juice than a link from your neighbor’s blog.
However, a link from the Financial Times, a much smaller news outlet, will have more link juice to a stock trading website, as it is more relevant in the industry. The only exception would be if the FT‘s link is a no-follow link and the NYT’s is a do-follow link.
Essentially, the type of link, who it’s from, and its established authority in your industry will determine the link juice on a given link. Backlinks are essential to an SEO strategy, but some are more valuable than others.
Why is Link Juice so important?
Backlinks are the only way that Google has to determine a website’s authority on a given topic. While its algorithm is impressive, it can’t become an expert on every topic on the internet, so it relies on other websites to “vote” for content. A backlink acts as a vote in your favor.
To establish authority in an industry with backlinks with little to no link juice, you would need thousands upon thousands of links. However, a small handful of links with a lot of link juice can be just as beneficial and save you a lot of time on your link-building strategy.
With the right affiliate marketing, you may only have to reach out to a few websites instead of thousands, and submit a few guest posts to them. For more information, you can check out this post on link juice and how to get it.
Also, once you build your website ranking, other businesses will be reaching out to you to help them establish page authority! This can mean working out some favorable deals in the future!
Get some extra credit
Now that you know a little about link juice and why it’s so important, start submitting guest posts to the high-authority sites in your industry today. The sooner you do, the sooner you can start ranking higher on search engine results pages (SERP).
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