This Montreal-Based Start-Up wants you to pay less banking fees and get more credit card rewards

Montreal-Based Start-Up

When it comes to shaking things up in the financial sector, Montreal-Based Start-Up Hardbacon came out with a bang in 2018. A start-up with a mission, they began offering services and products that added value to those who were involved in the stock market. As of 2020, they have extended their reach and increased their ability to add value by creating an all-encompassing, personal finance budgeting tool that allows you to plan, budget and invest, all from the same app.

Montreal-Based Start-Up

The investment and budgeting portions of their services are well worth discussing, but the areas of particular interest are their financial product comparison tools. There are other competitors in the market such as Ratehub or RatesDotCa, but Hardbacon has done it a cut above the rest of the pack.

From Canadian credit cards to Canadian chequing accounts, Hardbacon gives you the ability to contrast and compare bank accounts, credit cards, mortgages, online brokers, robo-advisors and personal loans. This is an extensive list of the majority of the financial services the average person will need to have access to.

Having these services bundled and comparable all in one place, to be scrutinized at the user’s discretion is an attractive feature for a personal finance website. This is especially appealing when you consider the budgeting and investment tools that are also included in their app.

As for the comparison tools themselves, the feature that makes it the most user-friendly and effective is the Q and A section. There is a designated area for you to input your monthly expenses where it factors into the search results. Once you fill in the expense portion and answer the questions on the left-hand side of the page, the app goes to work. It will use your answer as a filter for the types of services or accounts they believe would suit your needs the best.

The value of this feature cannot be overstated. They have hundreds of accounts and credit cards that can be compared to one another and by narrowing the search results by relevance to the user, they are creating an experience that creates two key outcomes. First, it allows the user to see a multitude of options without feeling overwhelmed by the number of choices available. Secondly, it gives the user confidence they won’t miss a good match for them. This is because they know the options shown are chosen due to their preferences and needs.

Another innovative feature of this tool is the “compare” button that is specific to credit cards. This allows a user to select a card by pressing “compare” in the right-hand corner. It sets that card into a virtual shopping cart where you can compare that one card to others you have chosen. Each card also has a summary of its benefits displayed on a banner at the bottom of each card, making its features easy to know and understand.

Other articles from

Pivot your life and business with life coach Sonia Zarbatany

top millennial Canadian city

Montreal climbing the ladder for top millennial Canadian city

How UBER changed my life! – Rebecca Perez

Is it possible to get an A for a 5-paragraph essay assignment in 1 hour? We can safely say yes, a student can get an A+ mark if he turns to EduJungles


The ultimate guide to planning a long family staycation in Canada

To guarantee that everyone has an amazing time, careful planning is necessary when organizing a lengthy staycation. Here’s the ultimate guide to planning your family staycation in Canada. Canada, with its vast landscapes, diverse cities, and rich cultural heritage, offers endless possibilities for a memorable family staycation. Whether you’re exploring the stunning natural beauty of

Meal kits

Cost vs. Convenience: Analyzing meal kits and traditional cooking

In this modern world and modern times, convenience often takes priority over cost, especially when it comes to food. Meal kits and traditional cooking represent two different approaches to home dining, and each of them has advantages and disadvantages. Analyzing these methods through the lens of cost and convenience provides insight into why individuals might

Condo renovations

Condo renovations Dos and Don’ts: Expert Tips for a Successful Project

Embarking on a condo renovations journey can be both exhilarating and daunting. Imagine transforming your living space into a stylish haven that reflects your personality and meets your needs. While exciting, the process can be full of challenges and unforeseen hiccups. That’s why we’ve gathered some condo renovation dos and don’ts from the experts to

Terrific Hair

Terrific Hair Means Tamanu – Earth to Body

Curly, straight, thick, thin, kinky or silky, tamanu loves and makes terrific Hair.  And scalps. Nutritionally dense yet gentle, tamanu is an effective and versatile nut oil. It stimulates, helps promote growth. prevents hair loss, reduces scalp itch and irritations and adds a natural sheen! Make tamanu a part of your hair and scalp care

Understanding the 4 legal process after a DUI Crash

A single mistake can have serious consequences, especially when driving under the influence. The aftermath of a DUI crash extends beyond physical harm and property damage. It involves a complex legal process that may feel overwhelming. As a responsible citizen, it’s vital to grasp the legal system and your rights in such situations. This blog

personal injury lawyer

Pedestrian accident: How a personal injury lawyer can help you

Accidents involving pedestrians can be life-altering. You could be walking down the street or crossing a street. A vehicle’s sudden impact can change everything right away. If you’ve found yourself in such a situation, you might be wondering how to move forward. This is where a personal injury lawyer steps in, offering crucial help and

Mtltimes Subscription

The latest on what’s moving Montreal and the world – delivered straight to your inbox