Nissia – MTL Mogul ready for the Spotlight


Nissia – When one is dynamic, beautiful and talented (*—andon the verge of a pop culture takeover—) the way Montreal’s Nissia is, onename is really enough.

Think Oprah, but contemporary; a powerful, successful businesswoman come home with ambitions to conquer contemporary talk-show broadcasting much the way her mononymous predecessor famously did years ago.

Nissia can be followed on Instagram

The Montreal native, cleverly handled @missconcrete on Instagram—a play on the rose-from-the-concrete analogy apt for a woman with humble French-Canadian beginnings—is ready to step into the spotlight.

Following a plethora of offers to bring her vision—a magazine style interview/entertainment program—to traditional Television, Miss Concrete looked to the movement of social media Influencers and cultural trend-setters and took her business to YouTube.

I’m very excited for this opportunity Nissia explains.  If I’m honest, it’s been a dream of mine since I was thirteen years old.  It hasn’t been easy to get out there and prepare for a venture like this—the era of YouTube exclusive programming is just beginning.  Admittedly, it would have been easier to follow the tried-and-true Television format; but if I’m going to honour and represent what’s next, the internet is really the only platform to convey my message.

The decision to leap into a new role, while calculated, hasn’t been easy.

Nissia spent the last five years in Toronto

Nissia has spent the past five years in Toronto, a successful businesswoman with ties to entertainers, celebrities, influencers and athletes.  She found herself in a new city, rubbing elbows with the movers-and-shakers of the business and entertainment world.  Her stock in her adopted home rose quickly, leading to an empire of business connections, endeavors and influence.

Many in her position could be forgiven for continuing to thrive in such an arena—for Miss Concrete, however—comfortability equaled complacency.

Transitioning in front of the camera is intimidating she admits, but any modicum of success I attained in the business world stemmed from the willingness to take chances.  It would be a disservice to that thirteen-year-old, shy French girl to not follow my passions.

Leveraging an army of established, famous friends and colleagues, Nissia plans on bringing her dynamic personality to a fresh platform.  I want to tackle everything that appeals to a young, professional audience.  I’m passionate about women’s issues and activism—beauty and glamour and culinary arts—a spectrum of topics and issues that are nowand relevant and fun. My contacts in the sports and entertainment world are all in for appearances…we’re going to have a variety of prominent personalities interviewed on the program.

This approach extends to the very platform itself.  Influencers are no longer waiting to be discovered by traditional mediums…they’re out there making it happen on their own.  My business mind sees this opportunity and thinks of ways to elevate the content to a global audience.

Having heavily researched the business plan for the past three years, Miss Concrete is firmly set for a fall launch, with pre-production having begun in Toronto. Involved in all aspects of the platform—from the selection of the camera crew to the tabling of topics to be covered–this bilingual magnate is leaning heavily on past influences.

Subtitled and timely and considerate Nissia explains when asked if the broadcast will be available to both her French and English-speaking fans.

I’m a proud Montreal/Toronto girl, and I wouldn’t have it any other way.

Those looking for insight into Nissia’s endeavors and her upcoming programming are encouraged to follow her Instagram account, @missconcrete.

Clearly, Canada’s next pop culture phenom is much more than an astonishingly pretty face.

Photo credit: Tanner Lubuk

By: Brody McVittie –
24.52 Montreal Times Page 9 – June 27, 2019


Other articles:

NDG Arts Week unveil schedule

Share on facebook
Share on twitter
Share on linkedin
Share on email

Wild turkey in NDG

Wild turkey in NDG and Montreal West nicknamed Butters

The latest strange sighting in Notre Dame de Grace (NDG) is a 20 pound wild turkey roaming the streets. That’s right a wild turkey in NDG. Residents of NDG and Montreal West are so used to seeing this wild turkey on their front yards they have nick named him Butters. Experts say they usually mind

Smokeless Tobacco

Smokeless tobacco 101

Smokeless tobacco is available in two forms: snuff and chewing tobacco. And it’s commonly referred to as spit tobacco, chew, or dip. Snuff is typically finer and comes in pouches. Chewing tobacco, on the other hand, is larger in size and comes loose in small cans and paper packets. Smokeless tobacco is a better alternative

Balarama Holness

Balarama Holness considering a run for 2021 Montreal Mayor

For many, Balarama Holness will always be the former Canadian football safety who won the Grey Cup Championship with the Montreal Alouettes in 2010 despite the fact that a  series of injuries cut short his football career. A few years ago, Montrealers got to take another look at the local star athlete when Holness represented Projet Montréal in the 2017

wild boar seen in Magog

Wild Boar seen in Magog area – residents on alert

We have seen an increase in wild animals in and around the Island of Montreal during the pandemic. There have been more and more sightings reported of coyotes, skunks and foxes. Just this past November a flock of wild turkeys took a romp through the Plateau-Mont-Royal area. Even raccoons and squirrels have become bolder in

history of counselling therapy

A brief history of counselling therapy

The history of counselling therapy can be traced back to Ancient Greece when the Greeks first identified mental illness as a medical condition and not spiritual. Human beings have always found comfort in sharing their troubles with others. Many people have differing theories for the origin of counselling therapy. Below is a brief history of

Control on Online Casinos

Legislation – The control on online casinos

Gambling laws and control on online casinos is a very complex subject that is different in every country. You may find some countries that embrace the gambling world, whereas others do anything to completely ban it. Moreover, you can come across different jurisdictions that take on different approaches to online casinos. The US is one

Mtltimes Subscription

The latest on what’s moving Montreal and the world – delivered straight to your inbox