Sports arenas can hold thousands of fans at any one time, and while that’s great for packing the house and selling tickets, it can become a bit of a logistical nightmare, especially if your sports arena is very large and complex.
So, what’s a sports arena to do?
With modern innovations in indoor mapping software that can be sent to people’s smartphones, we now have fully mapped stadiums from Mappedin and other similar companies. But how can this indoor mapping improve the experience for your fans?
Here are 5 ways that indoor mapping improves the fan experience at stadiums and sports arenas!
1. Easier navigation
If you’ve got a heavily seated event, directing people to their seats can be a nightmare. You may be working with multiple tiers, sections, rows, and VIP areas, giving you a wide range of opportunities for fans to get lost when looking for their seats.
With indoor mapping, the location of their seats is shown clearly on a 3D map and exact directions are given out step by step to help reduce the strain on your event ushers showing people to their seats.
2. Improved accessibility
Indoor mapping technology can be programmed to help disabled people find the easiest path to their seats, prioritizing elevators and ramps over stairways to ensure that they don’t have a hard time finding their seat.
You can also use this software in multiple languages from all over the world, so international guests or those who don’t speak English natively can use the software in their native language, making it easier for them to understand the directions they’re being given.
Sadly, most event ushers only speak 1 or 2 languages!
3. Fans can see everything available to them in the stadium
Indoor mapping isn’t just for seats – it can be used to help fans locate the nearest toilets, as well as survey the choice of food and drink stalls available to them.
This way, fans can keep their options open when it comes to food and drink stops, deciding which stand they would like to try rather than automatically going to the stand closest to their seats.
Having a birds eye view of all the features and amenities in your sports arena is a great way to improve efficiency and guest satisfaction.
4. Insights & analytics to make improvements
Indoor mapping software makes it easy to track the movements of foot traffic and the occupancy of various parts of your sports arena, helping you to track the way that fans use your arena during and before/after a game.
With this data, management can make data-informed decisions about renovations to the arena and certain features that it may be best to expand or ditch entirely depending on the way that they are used.
You might also learn interesting information about the demographics of your audiences, helping you to produce more tailored advertising for future events.
5. Exclusive deals and offers for fans right on their phone
With indoor mapping software sitting directly in their palm, you have the opportunity to advertise exclusive deals and offers to your fans that tempt them into parting ways with their cash.
You might have an offer at one of the arena bars, a discount on a future event, or an upgrade that would interest someone.
Use the opportunity to make a sale if you can!
We hope you enjoyed those 5 ways that indoor mapping can improve the fan experience at sports arenas. From finding seats to making things accessible, there are so many reasons to give this tech a try!
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