The recently famous weighted blanket brand Hush has nabbed the Habs of the NHL. It is the company’s first venture in sports marketing, and they have acquired a great placement by adding themselves to the list of official sponsors for the Montreal Canadiéns.
The Montreal Canadiéns or the Habs is one of the historic teams in the National Hockey League (NHL). The professional ice hockey franchise has kicked off its highly anticipated 2021 season well-rested sleeping under the official weighted blanket of the Montreal Canadiéns.
The company’s new domain, Hush.ca, was spotted recently at the Bell Centre behind the team’s goalposts. Hush has recently added .ca to their website domain to emphasize that they are proudly Canadian. Their sponsorship to the most talked-about franchise in the NHL must be quite exciting for them.
The brand’s display in the iconic Bell Centre, home of the Montreal Canadiéns for the last 25 years, must be exciting for Hush. With a seating capacity of 22,000, the hockey arena is one of the largest in the world and is a true downtown Montreal landmark. Even though 2020 has been a rough year for sports, we can expect big things in 2021 with the start of the new NHL season.
About Hush
Hush started as a premium weighted blanket brand in Canada in 2017. Their innovative use of non-toxic glass sand for weighted fillings, microfibres, and zipper technology sets them apart from the other weighted blankets available in the market.
They have also created the coolest weighted blanket for hot sleepers called Hush Iced 2.0, made from 100% bamboo viscose fabric.
These blankets provide a scientifically proven Deep Touch Pressure therapy that induces sleep and relieves stress. Hush has also launched a series of other products over the last year, such as the Hush Pillow, Blackout Eye Mask, and Hush Iced 2.0 Sheets.
Weighted blankets for athletes
The sports marketing strategy by Hush to sponsor the Montreal Canadiéns is not just targeted towards the numerous viewers, but for athletes as well. Athletes have to push their limits and therefore need to replenish their body’s resources with nutrition and proper rest.
As we mentioned before, weighted blankets are scientifically proven to relieve physical and mental stress, which improves sleep quality. It allows a sports person’s muscles and body to relax and feel rejuvenated. Athletes who use weighted blankets with their fitness regime and food habits can perform consistently and push themselves to the physical limits.
Weighted blankets are also known to help the body recover faster from physical injuries and overexertion. These are the specific ways in which a Hush blanket can help athletes.
Better sleep
Apart from physical exercise and nutrition, proper sleep is also necessary to help athletes achieve their maximum performance levels. Doctors have noticed that at least 42% of athletes complain of improper and reduced sleep, which affects their profession and lifestyle. Sleep-inducing pills are usually not recommended for athletes as they can interfere with their physical performance.
That is why many doctors prescribe weighted blankets for athletes who suffer from improper or reduce sleep. These blankets produce melatonin in the human brain naturally to induce adequate and proper rest.
A weighted blanket is also known to lessen anxiety resulting from an athlete’s active lifestyle. They provide gentle and thorough pressure on the autonomic nervous system, which regulates breathing and heart rate.
Provides gentle compression
Compression plays an essential part in healing and recovery for athletes. But most athletes are not aware that gentle compression can do more than relieve strains and sprains. Scientific studies have found that using a weighted blanket helps recover muscle damage caused by intense sports and exercises.
These blankets also improve blood circulation, allowing speedy recovery of the muscles. They are also known to decrease the recovery time for inflammation or swelling of external muscles. Weighted blankets are a natural way to ease muscle pain without taking over-the-counter medications, thus avoiding the side effects.
The continuous use of a weighted blanket improves the production of a hormone called Oxytocin. Oxytocin can reduce stress, boost the immune system, and regulate blood pressure, improving their recovery and performance.
Some athletes also complain of occasional restless leg syndrome, which can interfere with proper rest and sleep. Weighted blankets are known to solve the problem by applying gentle pressure on the muscles and tissues, relieving the unwanted sensation in the legs.
We are sure that we can see a better performance from the Montreal Canadiéns, now that Hush has become the official weighted blanket sponsor for the team. You can visit Hush.ca if you are interested to know more about the company and its products.
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