Are followers enough to grow your brand?

grow your brand

If you were to think about the different social media platforms that have emerged over the last few years, you would probably agree that Twitter is by far one of the most successful especially to help your grow your brand. This is partly due to the fact that many businesses and brands have realized how they can profit from directly interacting with their audience.

Brands have also realized that Twitter is instrumental in promoting products, increasing their reach and raising brand awareness. For many people though, the sole purpose of Twitter is to get as many followers as possible, and as a business, this might work for a while and does provide some benefits.

Unfortunately, that alone won’t help your business grow, especially if the followers aren’t interacting with you. Here are a few ways to grow your brand, and how to use followers, that will increase the lifespan of your account for years to come.

Know your audience to help grow your brand

When brands or businesses attempt to measure their growth, one common mistake that is made is using vanity metrics. For example, having a large number of followers might seem like it’s a good indicator of success, and it could be, but it largely depends on a few things.

If your account has 10,000 followers, but only 1% interact with the content, visit your website, buy your products, then the number of followers is irrelevant. Compare that to an account that has 3,000 followers with an engagement rate of 75% across the board, then that means more sales and organic growth.

This in part comes from knowing your audience. It is difficult to grow your followers who are the audience you want, which is why high quality marketing services like Twesocial are very beneficial. After answering just a few questions for Twesocial’s account managers to understand who you are trying to connect with, they will handle everything and help you gain more Twitter followers.

Engage with everyone

If your brand is new, and you haven’t been able to establish a presence on Twitter yet, then the best thing that you can do is to leverage someone else’s audience. The best way to do this is to find an influencer in your market, check who follows them, like a few of their posts and retweet some of them.

Most importantly, leave a few comments on the influencers posts after retweeting, and before you know it you will have not only that influencer potentially retweeting your posts, but their followers too. This kind of engagement is what generates followings, and putting your name out there so frequently increases your reach.

Do an audit on your social media

Aside from gaining followers and increasing your reach, knowing exactly what is going on with your account will help tremendously in making it grow. You can do this by reviewing statistics using Twitter analytics, and keeping an eye on things like which tweets get the most engagement, when this happens, how many times what kind of tweet is retweeted, and how many followers do certain tweets generate.

This kind of information is invaluable since it can be used to shape the content you tweet about to what your audience wants. As a result, your engagement will increase, as well as your reach, because there is a high chance of your tweets being retweeted.

Remember, the end goal is getting closer to being a recommended account, and if using the analytics and statistics gets a hashtag you’ve used or a post you’ve tweeted trending, then you are one step closer to achieving it.

Create valuable content

One of the biggest mistakes that many brands make is simply using Twitter to promote or advertise their products. This doesn’t mean you shouldn’t do it all, it just means that it should be balanced.

Twitter is first and foremost a social media platform where connections and conversations matter a great deal, so that should be the driving factor when creating content. The content that you post should either be educational, advancing an idea or movement or entertaining; if the content that you are posting isn’t generating conversation, then you should think twice about posting it.

In addition to this, you should take advantage of the various forms of media that Twitter allows you to post, such as videos, GIF’s, and images, since those get 150% more retweets on average. If you are bored by your content, your followers will be too.

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