The power of Google – How simple searches can make or break your digital presence


Google came from an incredibly humble beginning, originally a startup created by a pair of students at Stanford University. What started as a thesis for the pair’s Ph.D. journey eventually grew to be one of the leading digital resources to find meaningful search results.

Nearly everyone on the planet knows who, or what, Google is. They are responsible for the most internet searches worldwide and are one of the most trusted digital searching platforms. This isn’t by chance. Here is why they are so valuable as a search engine, and how you can use that value for your business.


Why is Google so important?

Unless you are familiar with the way that the search engine will rank your content, the odds are slim that a user will organically find you the next time they Google. However, getting solid SERP placement is crucial to people finding your brand when they need information or a solution.

In fact, research from 2020 indicates that the vast majority of Americans do their research on the internet for just about everything. This means massive search query numbers every month, to the tune of approximately 70% of all internet searches.

Leveraging the overall value of search rank

Since nearly all businesses now have an internet presence to some degree, usually at least a website and email contact, the value of intelligent and functional search engine ranking is increasing every day. This is particularly true for small businesses that operate in big spaces. Your SERP placement can help set you apart from the countless other organizations competing for exposure to your audience.

This is even more important as Google continues to refine the way they assign value and trust scores to various internet resources like websites and video content. Learning how to optimize content to show up first will be a crucial task for many businesses.

Location, Location, Location

If you operate a small business in any sense of the term, Google’s location-based results are one of your biggest force multipliers. Small businesses are the core, the very heart of American commerce, and

Google knows this and leverages its massive collection of geo-location data to help create a more valuable search result. This gives people in your area, looking for your product or solution, a far greater chance of seeing your business come up in their search results.

The advent of this hyperlocal searching puts most local businesses on equal digital footing. In other words, if you are searching for a ‘hardware store near me’, you are going to see trustworthy and current results for businesses nearby.

Developing trust in search results

One of the reasons Google is so well-known and so widely used is that people have grown to trust the results they get. This is due in large part to how Google analyses the relationships between websites. This is what initially got them through the search engine bubble of the late 1990s, poaching users from other engines such as Yahoo and MSN, and still doing the same with Bing.

Google continues to refine its algorithms and improve its trust ratings over the years by consistently updating the core functionality to be in line with its primary objectives. They are known for focusing on the intent of the user, even if they articulate their search in less than ideal terms.

This boils down to giving the user the results they need in a large portion of cases. This means more people find you in the search, and subsequently trust that you are the search result that they need.

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