NetEnt disrupts the online gambling landscape in Canada


NetEnt signed an agreement with the International Game Technology (IGT) organization in London at the start of 2019, to provide online games to the BCLC (British Columbia Lottery Corporation). The technical procedures have been fulfilled and players in Canada can access a wide range of NetEnt casino games. Bringing NetEnt games to Canada was only possible through the IGT Connect integration layer with the lottery. Today, Canadian players can see for themselves why NetEnt casino games are so famous.

About NetEnt’s Entry into Canada

NetEnt, one of the leading online casino games developers from Sweden, has entered the regulated Canadian market. It’s an award-winning developer specializing in offering exiting, safe and reliable gaming software to the top online casinos worldwide. The opportunity to enter Canada was made possible through a deal signed between IGT and BCLC, which is the regulatory authority in Canada. The deal is like an agreement thanks to which NetEnt supplies casino games for Norsk Tipping, a state-owned lottery in Norway.

After a complicated implementation process to guarantee technical compliance and integration with Canadian online slotsregulations, NetEnt successfully entered the Canadian market. Although not all NetEnt games are available to Canadian gamblers, the catalogue currently includes some of the most popular games. However, all games are provided through the IGT platform to the BCLC network of online casinos. That’s how the deal was structured.

Entering the Canadian Market is a Milestone

The recently appointed CEO of NetEnt, Therese Hollman, shows that the launch in Western Canada is a significant step for NetEnt. The online gaming software provider is also targeting the North America region. It’s part of NetEnt’s expansion strategy. What’s more the CEO shows confidence in the high performance and success of NetEnt’s games in the Canadian market. It’s an extensive market, which has the right prerequisites for a new wave of gaming software. The move comes after studying the success of other gaming developers over the last years. But expansion doesn’t stop with Canada.

NetEnt’s launch in Canada came 48 hours after it closed a deal to offer online casino games to gamblers in Lithuania through an affiliation with Top Sport, a Lithuanian iGaming operator. So, NetEnt is undergoing a global multilateral expansion strategy.

A few Words on NetEnt

NetEnt is one of the major payers in the digital gambling landscape, which provides top-quality gaming software to high ranking and reputable online casinos worldwide. The company entered the online gambling market in 1996 and has been an innovating leader driving the market with top-quality games powered by streamlined technology solutions. In 2018, NetEnt controlled an estimated 16% of the global market share and 25% in Europe, according to data from H2GC.

Top NetEnt Games launched in 2018

Fairytale Legends: Mirror Mirror

Gamblers can enjoy the adventures of Snow White with a fairytale themed 5 reels and 243 winning paylines slot machine. The player and Snow White will be on an exciting mission to defeat the queen. While gamblers play, they’ll hit various winnings and land bonus levels, which will increase earnings. Three bonus features involve fairies filling the reels with a variety of rewards. And players also get Free Spins and re-spins, which guarantee a rewarding gaming experience.

BerryBurst Max and BerryBurst

BerryBurst Max is a follow-up of the famous BerryBurst slot machine, which is already popular among players. It’s suitable for all types of gamblers, regardless of the bankroll. Both games have 5 reels, but the winnings make the difference. While BerryBurst is suitable for players who choose low-volatility games, BerryBurst Max is for those who bet increased amounts to win big. The slot includes huge bonuses, increased winnings and excellent graphics.

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