Taste of the Caribbean (TOTC), the popular Montreal free four-day outdoor Caribbean cultural and gastronomic festival, is now going into the coffee business.

Earlier this month, TOTC officially launched its own brand of Caribbean coffee called “Taste the Bean”. Made from green coffee beans that are imported from farms located in Jamaica, Haiti and the Dominican Republic, and roasted locally in Montreal in small batches, Taste the Bean offers coffee mavens a brand of coffee that is of a high quality and maintains a high standard of freshness that is found in artisan-style coffees. As well, the Jamaican Blue coffee practices standards that are way above that of Fairtrade production practices, and has quickly been regarded as one of the top five coffees in the world.

Taste the Bean Caribbean Coffee is now available for purchase (and delivery) anywhere in Canada by going to www.tastethebean.ca. It will soon be available for coffee lovers across North America through Amazon.

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