A sweet pop-up in all restaurants across Quebec, June 24th
MONTREAL, June 20, 2025 – L’Oeufrier is reinventing brunch once again with a novelty that will melt ‘sweet tooths’ everywhere: mini brioches! Available in its 47 locations across Quebec, these small treats that are as beautiful as they are decadent proudly join the summer menu with six explosive flavours, perfect for satisfying all sweet cravings. To mark this launch properly, L’Oeufrier is organizing a sweet pop-up on June 24th, National Holiday, where the first 100 customers in each restaurant will receive a free mini brioche. A true brunch phenomenon across the province, L’Oeufrier continues to stand out with its colorful universe, its wild menu of over 150 dishes spread across 16 categories, and a cocktail and beverage menu to accompany breakfasts, just the way we love them.
Six Flavours, Six Personalities… to Discover (or Devour)
House-made cinnamon brioches are making their grand entrance at L’Oeufrier with a brand new selection of mini brioches as colourful as they are decadent! Available in portions of 3 ($18.95), 6 ($24.95), or accompanying the classic brunch “Le défilé de mode au Conseil des ministres” ($18.95), these summer treats come in six explosive flavors: Le Gringo Loco (icing and Oreo), Le 14e retour de Tiger (pink icing and dragon fruit), L’Oeufrier c’est ben meilleur (strawberries and Nutella), Le débat des épais (apples, granola and caramel), Le mononcle un peu colleux (cream cheese icing and blueberries), and Le petit 5 à 7 à l’hôtel de Ville (bacon, pure maple syrup and icing). With their fun look and decadent flavors, they’re perfect for completing a brunch, accompanying a latte, or satisfying a sweet craving solo or with friends.
“Reinventing ourselves is what allows us to stay relevant, faithful to our community and always one step ahead. At L’Oeufrier, we never do things halfway: each novelty is designed to create a moment of pure pleasure, both gourmet, explosive and unifying. With the mini brioches, we wanted to add a sweet and festive touch to our summer menu!”
— Vincent Touchette, President of L’Oeufrier restaurants
A Sweet Pop-up in All L’Oeufrier Restaurants: An Event Not to Miss
To celebrate this gourmet launch properly, L’Oeufrier is launching an exclusive pop-up on June 24th in all their restaurants. During this festive and sweet event, 100 mini brioches will be offered free to the first customers who show up on site. An explosive tasting and lots of fun will be on the agenda. It’s the perfect moment to dive into the colorful universe of these novelties… and satisfy your sweet tooth. An event not to miss for brunch fans, dessert lovers, and those who enjoy festive moments. But hurry: first come, first served!
A Decadent Menu for Summer Season
In addition to the mini brioches that will melt sweet tooths, L’Oeufrier adds a savory and wild touch to its summer menu with the remarkable arrival of Philly Steak. This juicy and comforting protein sneaks into several of the clientele’s most beloved categories. From breakfast to lunch, it steals the show in dishes as explosive as they are delicious.
Among the novelties to discover: Béné Joe Philly Steak, a gourmet version of eggs benedict with Philly steak, onions, peppers, mushrooms and cheddar cheese; the Demidov omelette arrives in Montreal garnished with the same ingredients for a hearty wake-up; and the guédille La pénurie de papier de toilette, where scrambled eggs meet Philly steak, cheddar, sautéed vegetables and chipotle mayo in soft bread. On the poutine side, the creation Tony achète un aréna à Laval combines fries, Philly steak, vegetables, melted cheddar and a well-spiced chipotle mayo. Healthier but just as decadent, the breakfast bowl 93 % de tarifs sur les tomates mixes rice, arugula, peppers, cucumbers, tomatoes, corn, guacamole, cheese, egg and of course, Philly steak. Sandwiches aren’t left out with Marco vend son château à Candiac on Martin’s bread, garnished with arugula, egg and chipotle mayo, and the grilled cheese Le petit con intercepté sur la 20 à 237 km/h, overflowing with melted cheese, Philly steak and grilled vegetables. Finally, comfort food fans will fall under the spell of Mac l’influenceur mal compris: a creamy mac’n’cheese with Philly steak, onions, peppers, mushrooms and egg, all garnished with chives.
About L’Oeufrier
Founded in 1995, L’Oeufrier’s adventure began in a small Laval neighbourhood. The concept was to create a breakfast place with morning delights prepared with passion and refinement, while keeping in mind the ability to satisfy all customer tastes. The L’Oeufrier team, as well as each of their franchisees, wishes to offer quality meals with generous portions in a warm, friendly and simply exceptional atmosphere. There are 47 restaurants across Quebec.
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