The Grande Dégustation de Montréal, co-presented by A3, the wine, beer, and spirits agencies, and the Société des alcools du Québec (SAQ), returns for its 15th edition to the Grand Quai of the Port of Montreal, from November 6-8, offering a unifying experience combining diversity and discovery. A gathering of true beer, wine and spirit enthusiasts, producers, agents, and the curious meet, exchange ideas, and build relationships around what unites them: the taste for good and authentic products. The Grande Dégustation de Montréal is the most important showcase for wine, beer, and spirits agents, highlighting their essential role in the industry and their unique expertise.
“The Grande Dégustation de Montréal, where 10,000 enthusiasts are expected again this year, is an exceptional platform to highlight the pivotal work of agents: they build bridges between producers and consumers, while enriching the offerings available in Quebec.” Through this event, we want to recognize their contribution and the passion that drives them,” emphasizes Catherine Lessard, General Director of A3.
A Renewed Mission
For its 15th edition, La Grande Dégustation de Montréal reaffirms its mission: to be an essential venue for agents, producers, and the public. The event is based on four key pillars that guide its evolution:
Collaboration: Creating connections and encouraging synergy among all industry stakeholders.
Diversity and Innovation: Introducing the Quebec public to an ever-growing wealth of wines, beers, and spirits from multiple regions and styles.
Education: Arousing curiosity and refining the knowledge of Quebec consumers.
Recognition: Highlighting the essential role of agents and their contribution to the growth of the market.
A festive and educational program
As in previous editions, visitors will begin their journey on the ground floor, in the heart of a space dedicated to wines, before continuing the experience upstairs, where new attractions will immerse them in the world of spirits and cocktails.
A Festive and Educational Program
As in previous editions, visitors will begin their journey on the ground floor, in the heart of a space dedicated to wines, before continuing the experience upstairs, where new attractions will immerse them in the world of spirits and cocktails.
In addition to tasting thousands of products, participants will have access to specialized workshops led by experts. These experiences will allow them to delve into the worlds of different brands, regions, and expertise. It is important to note that places for these workshops and tastings are limited.
A 15th Edition to Savour to the Full
To mark its 15th anniversary, La Grande Dégustation de Montréal continues its evolution by consolidating the elements that have made it renowned: diversity, expertise, and sensory richness. The event offers an in-depth experience that is true to its identity, with immersive themed spaces, an extensive gourmet program, and a showcase that is ever more representative of industry trends.
Featured Regions and Countries: The 2025 edition will highlight five major wine-growing regions: Corsica (France), Beaujolais (France), Sicily (Italy), Australia, and Georgia. Each will have an immersive space to showcase its traditions and terroir.
Practical Details and Admission
Location:
Grand Quai of the Port of Montreal, 200 rue de la Commune Ouest
Dates:
Thursday, November 6, 5:30 p.m. to 9:30 p.m. – SAQ Inspire Evening (exclusive preview evening for Inspire members)
$75 tax incl. (includes 60 tasting coupons
Friday, November 7: 2:00 PM to 9:00 PM (general public)
$32 tax included (includes 10 tasting coupons)
Saturday, November 8: 1:00 PM to 9:00 PM (general public)
$32 tax included (includes 10 tasting coupons)
Tastings will be accessible via an electronic coupon system, loaded onto a wristband.
Visitors can also connect their SAQ Inspire account via the SAQ mobile app to scan bottles, add their favourites to their favorites, or order them online with one click.
Apple Store: https://shorturl.at/9jxZP
Google Play: https://shorturl.at/EdEil
About La Grande Dégustation de Montréal and A3, the Wine, Beer, and Spirits Agencies
La Grande Dégustation de Montréal is an initiative of A3, the Wine, Beer, and Spirits Agencies, co-presented by the SAQ. A3 brings together more than 80 agencies and some 20 affiliated members, representing 90% of SAQ sales and more than half of private import sales.
The event, now in its 15th year, aims to offer an incomparable tasting and purchasing experience and to showcase the diversity of products represented by the agencies.
For more information, visit www.lagrandedegustation.com or follow us on Facebook and Instagram.
Other articles from mtltimes.ca – totimes.ca – otttimes.ca
