Montreal ‘caffeine pushers’ Taïna Chalifoux and Laurent Francheteau your java dealers (order your dealer for a fix)

'caffeine pushers' Taïna Chalifoux and Laurent Francheteau

Coffee-world trendsetters, experts, business partners and java “dealers” Taïna Chalifoux and Laurent Francheteau are taking a big trip with a new, unique, and provocative concept. Caféine Pushers brand image is anything but conventional, and that’s exactly what they want!

caffeine pusher Taïna Chalifoux

This up-to-the-minute, generationally and ethnically diverse duo have come up with a concept that juggles with two parallel linguistic universes and is just shy of being politically incorrect by banking on the addictive nature of coffee. Addiction, use, dose, drip, grind: Caféine Pushers doesn’t shy away from using street language, which is apropos for the world of coffee in every way.

Text DRIP to 1-514-418-9030
Caffeine Pushers has dropped out of the coffee industry’s polished conventions with its distribution method where users text their “dealer” to order their fix. The new concept also features an integrated music experience, with each coffee blend having its custom Spotify playlist to match its character.

Caféine Pushers

“Laurent and I have long been nicknamed the ‘caffeine pushers,’ so we decided to bring the concept to the next level,” says Ms. Chalifoux, who is very active online under the handle Coffee Queen “We had to come up with a great idea that would grab the attention of a customer base that is already bombarded with messages in a very competitive market, so we went all out!”

After having great success in the commercial sale of organic fair-trade and eco-friendly coffee (Café DiNapoli) and high-end coffee machines (Dr. Bean), the two coffeeholics had to reinvent themselves after taking a bit hit and losing 100% of their clientele when restaurants and offices closed last March. To tackle the ambitious project of online sales head on, the Caféine Pushers brand completely changed its lexicon to reach an entirely different user base: B2C, millennials and quality coffee aficionados and connoisseurs.

The agency Cabana Seguin developed this singular, brazen and edgy brand identity that has a distinctive graphic design and a hypnotic and provocative look with a logo that embodies the stimulating effect of coffee. They came up with the visceral image of a bright-red eye with a fully dilated pupil, evoking excitement or the effects of a psychoactive substance.

The shooting rays surrounding the eye play on the excitement and sense of urgency associated with drinking coffee.

About Caféine Pushers – Caféine Pushers is the unlikely partnership of a quinquagenarian and a young adult who have only one goal in mind: to create and sell the best stock! In the spirit of Netflix’ “Breaking Bad,” the chemist and the dealer develop the most addictive mixtures together, and it’s the fusion of two generations that makes the whole thing really… dope!

Test the system and refill your stash by texting the word DRIP to 514-418- 9030 Caféine Pushers

Other articles from mtltimes.catotimes.caotttimes.ca

Quebec businesses allowed to open

Quebec businesses allowed to open

Gras Dur poutine

La Poutine week starts next week – 120 participating Montreal Restaurants

DJ Miss Shelton

Local Montreal DJ’s to entertain Montreal Canadiens Fans with pre-game shows

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on email
Email
Is it possible to get an A for a 5-paragraph essay assignment in 1 hour? We can safely say yes, a student can get an A+ mark if he turns to EduJungles


The Tragically Hip

The Tragically Hip to perform at The 50th Annual JUNO Awards

Canadian Music Hall of Fame inductees, The Tragically Hip, will perform with singer-songwriter, Feist during The 50th Annual JUNO Awards. The performance from Toronto will be broadcast on Sunday, June 6, 2021 airing nationwide at 8 p.m. ET/5 p.m. PT on CBC TV, CBC Gem, CBC Radio One, CBC Music and streaming globally on CBCmusic.ca/junos.  “We’re really happy to be performing on

sports betting

Why is sports betting on the rise?

People have likely bet on sports since they came into existence and now even hassle free with online sports betting. It’s hard to resist large sums of perceived easy money when you have a “feeling” or think that you can fall back on your special insight or knowledge. However, if you’re so likely to guess

Molson Brewmboni

Molson Brewmboni: part vacuum, part cooler

These days, the best seat in the house on game night is your house, and no game would be complete without an ice resurfacer rolling out in between periods. That’s why Molson is reimagining this iconic hockey symbol with the launch of the Molson Brewmboni. The first of its kind, the Brewmboni is a mini robot vacuum

speed up injury recovery

Are there ways to speed up injury recovery?

There are many different types of injuries. For example, if you’re into fitness or sports, you may get an injury that’s acute or stems from overuse. Then there are injuries from car accidents and similar situations. You might fall and develop an injury as well. But the question remains, Are there ways to speed up

Cooking show challenge Celebrity chef edition

The oven mitts are on for celebrity chef cooking challenge series

One thing that was obvious throughout the past 15 months of the COVID-19 pandemic; many people took up certain projects, hobbies and past times to while away all those endless days and weeks of self-isolation, or to learn a new skill that you procrastinated to start for such a long time. One of them was

Nalie Agustin

Nalie Agustin CIBPA 2020 person of the year

The Canadian-Italian Business & Professional Association (CIBPA), Montreal chapter, established the Person of the Year award in 1967. Since then, this honour is historically awarded in recognition of remarkable individuals and their philanthropic commitment in supporting their community. This special tribute allows the CIBPA to distinguish and commend individuals in their altruistic actions. This year,

Mtltimes Subscription

The latest on what’s moving Montreal and the world – delivered straight to your inbox