Personalised number plate sales

Number plates

In current times, having the right type of car says a lot about you. If you want to make an even stronger impression, you may get customisations on your car that makes it stand out. These customisations could range from shiny rims to a unique number plate. A common person may not think twice about the number plate they receive. However, in the lives of the uber-rich, number plates are another unique accessory to their already lavish lifestyle.

Is there a rise in personalised plate sales?

In recent years, the growth in popularity of personalised number plates has been consistent. In parts of the UK, the amount of money that the DVLA has gained by personalised number plate sales has double over three years. So, even for the common person, personalised number plates sales are slowly becoming achievable and necessary.

According to the DVLA in the UK, the sales for personalised number plates are rising, and the rate of growth is higher too. These trends are true for the UK, can be observed in the US, and are very common in Gulf countries. However, our next question is, why?

Why is there a rise in personalised number plate sales?

People are now picking up personalised number plates for several reasons. We have listed some of these reasons below:

It is an investment

Most of these personalised number plate sales are of plates that have never been issued before, meaning they are unique. The price of any unique product is bound to increase over time. Thus, like a vintage watch or a case of wine, this product’s value is likely to increase over time, making it a great investment. Additionally, depending on the registration, these investments could last a lifetime.

Personalised plate sales are not just accessible to the rich

The fact of the matter is that you can buy a cool and unique number plate for a reasonable price. You don’t have to spend thousands of dollars that you don’t have to acquire something unique. You can also buy unique number plates from a private seller. These may be a little more expensive, but they’re more exclusive.  Greater personalised number plates sales snowball, which means the more they’re on the roads, the more people buy them.

They are a handy marketing tool

Even though personalised number plates are more accessible, they have somehow still maintained their exclusivity. Many car companies use personalised number plates exclusive to their company, which creates a niche within a niche and is a great marketing tactic.

Final thoughts

It is unlikely that this trend or the personalised number plate sales won’t die anytime soon. Having personalised number plates is automatically a status symbol, even if it’s accessible. A personalised number plate adds to the personality and allure of the car and the person driving it, and that façade is here to stay.

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