For its 10th edition, the highly popular Sugar Ball is throwing a massive party under the theme “cycle of day”. Taking place on Friday May 3rd at L’Arsenal, the 10th anniversary of the Sugar Ball will be one not to miss. Providing a sensory and immersive urban experience thanks to the fabulous universe created by the artistic director Jean-François Gervais (Moog Audio), guests will be invited to experience a day’s cycle in Montreal, from sunrise to sunset, from dawn to full moon. The artistic concept that will prevail for the event is also inspired by the cosmopolitan and often hectic pace of our city.
The Sugar Ball is a fundraising event benefiting the McCord Museum. Now in its 10th year, it has become one of Montrealâ€™s most anticipated events. Each edition brings together more than 1,000 young professionals between the ages of 25 and 45 who love Montreal and are passionate about supporting its history and culture.
All proceeds go directly to the McCord Museum Foundation to subsidize school visits at a reduced-price to the Museum. This program allows 10,000 elementary and secondary schoolchildren to discover the McCord Museumâ€™s collections and learn more about our stories, our people and our communities.And tickets are on sale now !