Forty Creek Canadian Whiskey debuts master’s cut

Forty Creek Whiskey

Forty Creek Canadian Whiskey Distillery based in Grimbsy, Ontario, today announces the launch of Master’s Cut, the debut cask strength whisky from Master Blender Bill Ashburn. As a cask strength whisky, Master’s Cut is bottled at the same strength as it comes out of the barrel, offering a liquid that’s still recognizable as Forty Creek with an added flair.

Forty Creek Whiskey
Forty Creek’s Canadian Whiskey newest launch, Master’s Cut, its first-ever cask strength whisky (CNW Group/Campari Group Canada)

Master Blender Bill Ashburn is known for disrupting the industry with his innovative expressions, and the launch of Master’s Cut is no exception. This time, applying a single pass, 100 per cent pot distillation process that’s aged in a mixture of once used bourbon barrels and experienced Canadian whisky barrels, resulted in a masterful liquid that delivers notes of vanilla and wood, an aroma of candied fruit and florals, and a lingering spicy finish.

With Master’s Cut, Master Blender Bill Ashburn stays true to the Forty Creek house style of balance and elegance by launching a cask strength whisky that creates synergy between strength and intensity of flavour.

“Our loyal followers have been asking for a cask strength whisky for quite some time,” says Bill Ashburn, Forty Creek Master Blender, and 2020 Canada Master Whiskey Blender of the Year. “I have been working on producing a cask strength whisky for a number of years to get the right profile to remain true to the Forty Creek Style. Master’s Cut is cask strength whisky done our way.”

“Innovation is in our DNA,” says David Allard, VP of Marketing, Campari Canada. “We’re consistently producing whisky expressions that buck traditional whisky norms and our Master Blender Bill Ashburn is at the heart of that.”

Master’s Cut retails for $79.95 and is currently available for sale in Ontario, British Columbia, Alberta, Saskatchewan, Manitoba, New Brunswick, Nova Scotia, Newfoundland and PEI.  (Everywhere but Quebec)

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