Guinness 0.0. has hit the shelves in Britain and Ireland for those gents who want a booze-free version of the Irish stout.
The traditional 261 year old recipe took 4 years of tweaking to remove the alcohol at the St Jame’s Gate site in Dublin Ireland.
The non-alcohol Guinness 0.0 will be sold in 4 – 440ml can packs.
About Guinness – Over 2.5 million pints of Guinness are brewed every day st the St James Gate Brewery in Dublin Ireland – that rounds out to 29.5 pints of Guinness brewed every second.
“The launch highlights our long-held commitment to innovation, experimentation and bravery in brewing, harnessing the power of our brewers and our ingredients to create an alcohol-free beer that is 100% Guinness but 0% alcohol,” said Grainne Wafer, global brand director of Guinness.