From January 16 to 25, the 81st edition of the Montréal Auto Show, , presented by iA Auto and Home Insurance, will take place at the Palais des congrès de Montréal in a reimagined format. More than 30 automotive brands will be featured, including the highly anticipated return of Audi and BMW.
The show will also offer electric vehicle test drives, a selection of exotic vehicles, including models from Lamborghini, McLaren, Félino, and the Quadriam collection, as well as three immersive zones: the St-Hubert Family Zone, featuring electric mini cars for children; the Performance Zone, showcasing modified vehicles; and the Overlanding Outdoor Zone.
Visitors will also be able to explore l’univers Gilles Villeneuve, a tribute space dedicated to the legendary driver, as well as the 12 Best Vehicles in Canada as selected by the Automobile Journalists Association of Canada (AJAC).
“The Montreal Auto Show is more than a showcase. It’s a place to explore, compare and truly experience the automobile,” said Bertrand Godin, spokesperson for the Montreal Auto Show. “Whether you’re discovering electric driving for the first time, sharing the passion with your family, or standing in front of a car you may never see again in your lifetime, the Show is designed to create real moments of connection between people and automobiles.”
More Than 30 Confirmed Brands
The 2026 Montreal Auto Show will bring together more than 30 automotive brands, offering visitors a comprehensive overview of the industry, from mainstream manufacturers to luxury and performance brands, as well as specialized builders and exceptional vehicles. Attendees will have the opportunity to discover the latest models, electrified vehicles, cutting-edge technological innovations, and concepts that illustrate the future of mobility.
Confirmed brands include:
Alfa Romeo, Allard, Audi, BMW, Buick, Cadillac, Campagna, Chevrolet, Chrysler, Dodge, Félino, FIAT, Ford, GMC, Hyundai, Infiniti, Jeep, Kia, Lamborghini, Lexus, Lincoln, Lotus, Maybach, McLaren, Mercedes-Benz, Mitsubishi, Nissan, RAM, Sprinter, Subaru, Tesla, Toyota, Volkswagen and Volvo.
This diversity allows visitors to compare vehicles, explore current market trends and better understand the technologies shaping the future of mobility.
Electric Vehicle Test Drives
Electric Vehicle Test Drives return this year in collaboration with CAA Québec and PowerQ. This popular experience allows visitors to get behind the wheel of 29 electric vehicle models and experience electric driving in real-world conditions.
Participating brands are: Audi, BMW, Cadillac, Chevrolet, Ford, GMC, Hyundai, Kia, Lexus, Nissan, Subaru, Tesla, Toyota and Volvo.
Featured models include the Audi SQ6 e-tron, BMW i4 M50 xDrive, Cadillac Escalade IQ, Chevrolet Bolt EV, Ford Mustang Mach-E, GMC Hummer EV SUV, Hyundai IONIQ 9, Kia EV4, Lexus RZ 450e, Nissan LEAF, Subaru Solterra, Tesla Model Y, Toyota bZ and Volvo EX30.
Exotic Vehicles in the Spotlight
Automotive design and performance enthusiasts will be able to admire a selection of exotic and prestige vehicles from McLaren, Lotus and Félino, including a Canadian premiere from Lamborghini, along with an exceptional collection presented by Quadriam Collection.
For the first time in Canada, Quadriam Collection will present three of the most talked-about modern reinterpretations of automotive legends, featuring three Canadian public debuts.
Three Themed Zones for All Audiences
To offer a diverse and accessible experience, the Show will feature three distinct themed zones, designed to appeal to visitors of all interests.
The St-Hubert Family Zone will provide a fun and welcoming space for families, featuring electric mini-cars for children, a play area, and interactive activities, allowing young visitors to discover the automotive world in a safe and engaging environment.
The Overlanding Outdoor Zone will immerse visitors in the world of adventure and exploration, showcasing expedition vehicles, self-sufficient camping solutions, and specialized accessories for outdoor enthusiasts and off-the-beaten-path travellers.
The Performance Zone, completely redesigned and presented in a new hall, will feature nearly 30 modified vehicles, highlighting the skill, creativity, and passion of the automotive community in an immersive and visually striking setting.
L’univers Gilles Villeneuve: An Exclusive Tribute
In conjunction with the upcoming release of the film VILLENEUVE : L’ASCENSION D’UNE LÉGENDE, the Montreal Auto Show will present L’univers Gilles Villeneuve, an immersive space dedicated to the legacy of the legendary Quebec racing driver.
Visitors will be able to explore artifacts, archival photographs, exclusive content, and vehicles used during the film’s production, including a reproduction of the iconic Ferrari T2.
Canada’s Best Vehicles Unveiled by the AJAC
On January 15, 2026, the Automobile Journalists Association of Canada (AJAC) will unveil the 12 Best Vehicles in Canada for 2026.
These 12 exceptional vehicles will then be displayed throughout the duration of the Show, offering the public a unique opportunity to see them up close and learn more about the models that stand out this year for their innovation, safety, performance, and overall value.
Other articles from totimes.ca – otttimes.ca – mtltimes.ca
