A new era of paddle boarding made in Quebec

paddle boarding

Paddle boarding – Launched just in time for the hot season, the new SUP brand Maddle believes that paddle boards are made for everybody. Proudly designed in Quebec and made internationally, Maddle boards come in a variety of colours and are fully equipped so enjoying summer is the only thing that should matter. Trendy and affordable, the brand’s first S/S collection is featuring not less than 24 designs just launched exclusively online and we can already feel the enthusiasm of water sport fans. 

paddle boarding

Everybody can now get to explore coastlines, lakes and rivers with a stunning view on their Maddle boards, making them the perfect teammates whether for a solo adventure down the river or for a roadtrip with friends. The stability and control provided make them a great fit for beginners as well as expert paddle boarders. Every 10’6 feet x 32 inches wide board comes with a pump to inflate it within minutes, a backpack that turns into a suitcase and a leash to keep it close at all times. Maddle also offers accessories to upgrade your paddle’s game such as electric pumps, dry bags, waterproof phone pouches, ultra-absorbent towels or party coolers with speakers. 

Into a culture of creativity
Surfboards, snowboards, and skateboards all hold iconic places in visual culture, inspiring unique art through board design, film, graphic design and architecture. But let’s be real: Traditional paddle boards aren’t exactly known for their tone-setting design. Maddle is committed to make a difference and build a community of creative spirits who are eager to explore in style. Each season, the brand will collaborate with creative studios on new designs to make waves on water. For their very first spring-summer collection, they collaborated with Wellington (Canada) as well as Studio 24/24 (Portugal) and Studio Greyscale (Colombia), both represented by Wellington,  to create 24 unique designs at amazing prices. 

Outdoors and nature lover, the founder Julien Méthot, former festival consultant, decided to rethink “having fun” during the pandemic and present paddle boards from a different angle. “I believe that every single detail counts, especially the “affordable” part of it. The idea behind Maddle boards is that they are made for everyone who’s not just anyone : it’s not just paddle, it’s a way of living a bold, true-to-self life. Merely getting from A to B has never been our thing. We believe it’s all about how you get there.”  

Maddle Paddle Board
Retail price: $799 with a limited launch offer of $200 off ($599)
Designed to fit into everyone’s life, Maddle is ultra-portable, simple to inflate, and suitable for any body of water. 

Height: 10’6’’.                Width: 32’’
Thickness: 6’’.               Weight: 19 lb
Weight limit: 300 lb

Composition: Double-layer military-grade PVC, drop-stitch technology
Fins: 2 fixed side fins + 1 center fin with lock system

Carefully assembled by hand

About Maddle Maddle is a Quebec based company that believes that paddle boards are not only for water sports enthusiasts and nature lovers, but truly for everyone. With a variety of unique designs to choose from each season, paddle boarding turns waterways into runways and lets everyone express its own style—whatever it is. Maddle boards inflate in minutes and are easy to transport, making them perfect for impromptu road trips and weekend getaways. One is never far away from a memorable moment, as long as Maddle magic is in the balance.

26.36 mtltimes.ca – 062621 – maddle paddle board

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