You have had a brilliant product or service that you know can change people’s lives. You have started your business and created your website, but it is not getting any visitors. Why is that? Keep reading to find out the solutions in SEO for Canadian businesses.
It is a common problem that many businesses in Montreal and elsewhere will face. Just because a business has the best idea or the best product, it does not mean that customers will beat a path to your door to find you if they do not know that you exist. How does your Montreal-based business stand out, either locally or nationally?
This is especially true of a small business that is just starting out, that is trying to get itself noticed in the marketplace. With so much information on the Internet, and with so many businesses and individuals selling their products and services, it can be difficult to stand out in the crowd.
This is where SEO (Search Engine Optimization) comes in. People often see SEO as a mystical science, but any business owner or website designer, even with just a little bit of knowledge, can use the power of SEO in Canada to get themselves in front of their potential customers much more effectively, increasing sales and boosting profits.
What is SEO?
SEO is a way of creating content for webpages that can mean that webpages find themselves higher up in search results as a result of optimizing those pages for search engine queries from search engines such as Google and Bing.SEO is all about making your webpages as search-friendly as possibly, not just in terms of the quality of the content but ensuring that the search engines will view it as valuable and useful to people who search on their website.
The wise use of SEO can be an effective method of increasing the presence of your business on the Internet as well as building your customer base, and therefore your business. It can help local customers find you as well as those far away.
How does SEO work?
Search engines regularly crawl the Internet looking for new webpages, or changes to webpages that they are aware of, and will then rank those pages, with those rankings being what you see when you input a search term into a search engine.
Content writes try to maximise their content in such a way that encourages those search engines to rank their pages as high as possible.
For example, a plumber in Montreal may want people to see their webpage first when they search for ‘plumbers in Montreal’ or ‘best plumber in Montreal’, so they will want to make sure that those terms feature prominently in their webpages, either in the title, headings or the main content. What this Montreal-based plumber does not want is most of his site visits coming from people who are looking for plumbers in Vancouver. A business that sells a product nationally, however, will want to ensure that customers across the country will see its pages in the search engine, and will change its content accordingly.
Search engines are often changing their algorithms, and therefore how to rank highly on their search engine, all the time. This is partly to stop people gaming the system, for example by writing a webpage that says nothing but ‘best plumber in Montreal’ a hundred times, which would not provide value to the end user. There are many blogs on the Internet that post about changes to SEO algorithms.
One of the challenges for businesses looking to boost their search engine rankings through SEO is that other similar businesses are often trying to do the same. Our Montreal-based plumber will have competition from other local plumbers who are wanting to do the same thing with their business.
Conclusion
By carefully crafting your content, a skilled copywriter or other specialist advice can ensure your key phrases and information is in prominent parts of your web content. This means that search engines are likely to rank it more favourably, and therefore higher up in the web results, and potential customers are therefore more likely to see it, and therefore more likely to click on the link and visit your website.
The cost of SEO, whether through freelancer, plugins, softwares, or copywriters, should be considered as part of the marketing and advertising costs of your business. Even the best products and services continue to advertise themselves on television, and your business should be no different.
This will ensure that your Montreal-based business will reach potential customers, whether locally or nationally.
Other articles from mtltimes.ca – totimes.ca – otttimes.ca
Hottest and latest bikini styles
