The success of the gambling landscape in Ontario: Analysis and stats of a growing market

gambling landscape

In this article, we delve into the growth, trends, and dynamics of the market during the covered period. From the surge in total wagers and gaming revenue to the preferences of Canadian players in sports betting and online casino games, we provide a detailed overview of the Ontario iGaming landscape. Additionally, we explore the payment methods favoured by players, with a spotlight on the popularity of Interac e-Transfer. Join us as we uncover the key insights and highlights of this thriving market, showcasing its potential for continued success and development.

Growth of the Ontario iGaming market: A year overview

Graph extracted from IGO (

Since its launch on April 4, 2022, the legal iGaming market in Ontario has experienced remarkable growth, with each quarter surpassing the previous one. This growth signifies the market’s strong potential and the increasing acceptance of online gambling among Ontario players.

First Quarter

In the first quarter following its launch, the iGaming market in Ontario experienced initial traction, with a significant influx of players exploring the new legal gambling options. As players became more familiar with the available platforms and offerings, the market gained momentum.

Second Quarter

Moving into the second quarter, the market began to show promising signs of growth. The total wagers and gaming revenue increased significantly compared to the previous quarter, indicating a growing player base and their willingness to engage in online gambling activities. This period also saw Operators diversifying their offerings to cater to the preferences of different players, further contributing to the market’s expansion.

Third Quarter

By the third quarter, the Ontario iGaming market had firmly established itself as a major player in the online gambling industry. The growth rate accelerated, surpassing expectations. The market attracted a larger audience, including both seasoned gamblers and newcomers who were enticed by the convenience and variety offered by online platforms. The introduction of attractive promotions and bonuses also played a role in driving increased participation.

Fourth Quarter

Reaching the fourth quarter, the Ontario iGaming market experienced its highest level of growth yet. The total wagers surged to $13.9 billion, marking a significant milestone. This growth was driven by a combination of factors, including the continuous expansion of the market, increased awareness among players, and ongoing efforts by Operators to enhance their services and attract a wider audience.

What the stats of the Ontario gambling market tell

The sustained growth in total wagers and gaming revenue each quarter, averaging over 50%, demonstrates the robust and dynamic nature of the Ontario iGaming market. As the market continues to evolve and mature, it is expected to attract more players, both from Ontario and potentially from other provinces, who seek a safe and regulated online gambling environment.

The growth of the Ontario iGaming market is also a positive indicator for the local economy. The increased revenue generated from online gambling activities can contribute to the overall economic development of the province, including potential job creation and additional tax revenue for public services.

As the market enters subsequent years, it will be interesting to observe how regulatory developments, technological advancements, and changing player preferences shape the future trajectory of the Ontario iGaming market. With the foundation of a thriving and growing industry in place, the potential for further expansion and innovation is promising, making Ontario a key player in the Canadian online gambling landscape.

Overview of total wagers and gaming revenue: The numbers

Graph extracted from IGO (

The Ontario Canadian gambling market witnessed significant growth in total wagers and gaming revenue. The fourth quarter of 2023 alone saw total wagers amounting to $13.9 billion, contributing to a cumulative total of $35.5 billion for the year. These figures highlight the strong interest and engagement of players within the market.

The total gaming revenue in Q4 reached $526 million, leading to a full-year gaming revenue of $1.4 billion. It is important to note that the reported gaming revenue represents total cash wagers, including rake fees, tournament fees, and other fees across all Operators. The revenue figure does not consider operating costs or other liabilities.

Sports betting: Basketball, the favourite of Canadians Bettors

Graph extracted from IGO (

Sports betting played a significant role in the Ontario gambling market during the covered period.

Basketball emerged as the most popular sport for betting, capturing 29% of the total betting wagers. The popularity of basketball as a betting option signifies the strong following of the sport among gamblers in Ontario.

Soccer followed closely behind, accounting for 15% of the betting wagers, while football accounted for 13%. Hockey and baseball accounted for 9% and 8% of the betting wagers, respectively.

These statistics highlight the diverse range of sports events that attracted betting activities within the Ontario market.

Online casino games: Slots are the winners

Within the online casino category, different games garnered varying levels of attention from players in the Ontario market. Slots emerged as the most popular choice, capturing 48% of all casino wagers. The appeal of slots lies in their simplicity and variety, offering players a wide range of themes and gameplay experiences.

Table games with live dealers constituted around 32% of the wagers, providing players with an immersive and interactive casino experience.

Computer-based table games accounted for the remaining 19% of the wagers, attracting players who prefer a digital casino environment.

Operators and gaming websites: Growth and diversification

The Ontario market boasted 44 Operators with 75 gaming websites actively contributing to wagers and revenues during the fourth quarter. Throughout the year, a total of 45 Operators and 76 gaming websites participated in the market. The presence of multiple Operators and websites indicates a competitive landscape, providing players with diverse options for their gambling activities.

Player engagement and accounts

The number of active player accounts in Q4 exceeded 1 million, and over the year, there were 1.65 million active player accounts. These accounts represent individuals who engaged in cash and/or promotional wagering activities during the specified period. It’s worth noting that active player accounts may not directly correspond to unique players, as individuals can hold accounts with multiple Operators.

The average monthly spend per active player account was $174 in Q4. For player accounts active throughout the year, the average monthly spend stood at $70 per active player account. These figures provide insights into the spending patterns and financial engagement of players in the Ontario gambling market.

Payment methods preferred by Canadian players

Among the various payment methods available, Interac has emerged as the most searched and used option among Canadian players. Interac e-Transfer offers a convenient and reliable way to transfer funds directly from a player’s bank account to their online gambling account. This method has gained significant popularity due to its simplicity, security, and widespread acceptance among financial institutions in Canada.

Canadian players appreciate the ease and speed of Interac e-Transfer casinos, as it allows for instant deposits and withdrawals, eliminating the need for lengthy processing times. Additionally, the familiarity of the Interac brand and its strong reputation for secure transactions has further solidified its position as the preferred payment method among Canadian players.

Following Interac e-Transfer, bank cards, such as credit cards and debit cards, remain popular choices for Canadian players. Bank cards offer a convenient and widely accepted method for transactions, allowing players to make deposits and withdrawals directly from their bank accounts. Many players find the familiarity and ease of using their existing bank cards as a convenient option for managing their gambling activities.

It’s important to note that while Interac e-Transfer and bank cards are prevalent payment methods, the Ontario iGaming market may also offer alternative options such as e-wallets, and prepaid cards, catering to the diverse preferences of players.

Considering the average monthly spend per active player account, which was $174 in Q4, it is evident that players are willing to engage in substantial financial activity within the Ontario iGaming market. The ability to easily deposit and withdraw funds through trusted and efficient payment methods like Interac e-Transfer and bank cards contributes to the overall satisfaction and engagement of players.

The prominence of Interac e-Transfer and bank cards reflects the strong preference for seamless and reliable payment methods among Canadian players in the Ontario market. As the market evolves, it will be interesting to observe how payment solutions and innovations continue to shape the player experience, ensuring a convenient and enjoyable journey for all participants in the Ontario iGaming ecosystem.

Conclusion: Big times for the Ontario Canadian market

The Ontario Canadian gambling market exhibited robust growth in total wagers, gaming revenue, and player engagement during the covered period. The popularity of basketball, soccer, and other sports as betting options reflects the diverse interests of gamblers in Ontario. Additionally, the preference for slots and live dealer table games within the online casino category demonstrates the variety of choices available to players.

With the market continually evolving, it will be intriguing to observe how these trends develop and shape the future of the gambling industry in Ontario. The presence of numerous Operators and gaming websites, coupled with the strong engagement of players, indicates a promising future for the Ontario gambling market.

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