MONTREAL, December 23, 2025 – To highlight the theatrical release scheduled for 2026 of the feature film VILLENEUVE : L’ASCENSION D’UNE LÉGENDE, the Montreal Auto Show, presented by iA Auto and Home Insurance and taking place from January 16 to 25, 2026, at the Palais des congrès de Montréal, will offer visitors a tribute zone entirely dedicated to one of the greatest drivers in the history of Quebec motorsports. Titled The Gilles Villeneuve Universe, this exclusive space will be accessible throughout the duration of the event.
True immersion into the world of Gilles Villeneuve
Designed as a true immersion into the world and legacy of Gilles Villeneuve, The Gilles Villeneuve Universe will allow the public to discover or rediscover the exceptional career of this legendary driver through a selection of artifacts, archival photographs, and content illustrating his influence on the world of motorsport. Visitors will also be able to see the cars used during the filming of the movie, including a reproduction of the iconic Ferrari T2. Items from the Gilles Villeneuve boutique will be available for purchase on site.
“It is only natural for the Montreal Auto Show to highlight the legacy of Gilles Villeneuve. His career, boldness, and passion perfectly embody the automotive spirit. The 2026 Montreal Auto Show aims to offer visitors an experience that is both historical and emotional, celebrating the legacy of a man who continues to inspire generations of automotive, racing, and performance enthusiasts,” said Denis Dessureault, Executive Vice-President of the Montreal Auto Show.
A Highly Anticipated Film and a Major Revival of a Legacy
This initiative comes in the context of the release of the film VILLENEUVE : L’ASCENSION D’UNE LÉGENDE, directed by Yan Lanouette Turgeon, written by Daniel Roby and Guillaume Lonergan, produced by Christian Larouche, and distributed by Les Films Opale and Entract Films. The feature film, which will be released in theatres across Quebec in 2026, stars Rémi Goulet as Gilles Villeneuve and Rosalie Bonenfant as his wife, Joann Villeneuve. It traces the meteoric rise of a young Quebecer from a modest background who became a global icon of motorsport.
Beyond the film, this tribute also takes shape through GV27 – the Gilles Villeneuve Initiative, whose goal is to revive the legacy of the driver and the man by sharing his essence with Quebec and international audiences. Through the strategic use of digital and technological platforms, GV27 aims to create a lasting connection between Gilles Villeneuve’s legacy and current and future generations.
“I am very happy to be joining the production team of VILLENEUVE : L’ASCENSION D’UNE LÉGENDE on the occasion of our exhibition at the Montreal Auto Show. This event is an exceptional platform to celebrate my father’s legacy, and it is always a special moment to meet people and share the love and passion that drive us when it comes to him. I can’t wait for the public to discover behind the scenes of this project that is so close to our hearts!” added Mélanie Villeneuve, daughter of Gilles Villeneuve.
Members of the film’s production team will be on site during the Montreal Auto Show to meet visitors. More details regarding the schedule will be announced soon.
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