2020 has been an unfortunate year worldwide in terms of health. The current circumstances forced the entire business world the importance of digital transformation so they all can survive and stay in the business. Montreal Firms and industries who had already preadapted themselves for the challenges that COVID-19 has brought to us, quickly turned the current situation into huge amounts of profits.
No matter what time we are living in, the fact is that the main focus of any business is to gain as many clients , customers and sales as possible. This is why most businesses started relying on the digital area, especially digital marketing in 2021. Let’s dig into this further to see how the digital business model and digital marketing is helping and will continue to help Montreal businesses in 2021
Importance of digital transformation with Search Engine Visibility (SEO)
Prior to pandemic there were still some businesses successfully running their operations without having an online presence, not even a simple website. However, After pandemic most businesses had to shift to marketing online and started hiring SEO, web design experts & companies in Montreal so that they can have a solid online presence, be visible on the top of Search engine result pages when a user types for a keyword related to the service they currently offer. “According to recent studies, 92% of the users do not even go past the second page and Google updates its algorithm almost everyday. People who do not keep themselves up to date will not know how they can help a business grow. A skilled SEO expert always keeps an eye on the algorithm updates and has the right knowledge to boost a business’ search engine ranking” says Alp PEREZ; founder of A Plus Digital, a Montreal based SEO , Web Design & Digital Marketing agency.
Online learning management systems
A learning management system is a software based solution that enables the staff to manage administration, run and monitor online courses and training programs. It provides a virtual platform where the teachers can meet their students online and continue conducting their educational activities online. LMS provides continuity in education, Ensures health and safety of the students and school staff, provides tools and features that guarantee effectiveness in an online learning environment. DOCEBO , a Canada based leading AI-powered learning platform has seen an increase of 52.0% from the comparative period in the prior year as a result of the pandemic. “Customer momentum remained strong as we reported 55% year over year growth in ARR and 54% year over year growth in subscription revenue, driven by another quarter of record new logo and up sell performance,” said Claudio Erba, CEO and Founder of Docebo.
Importance of digital transformation with Online Shopping
Retail e-commerce sales reached a record $3.9 billion according to Statistics Canada and
COVID-19 has drastically changed our shopping habits. E-commerce businesses have adapted easy return policies and quick shipping delivery time that makes the whole online shopping experience way more convenient and enjoyable than physically shopping at a retail store. As a result, online businesses are currently pushing many of the retail businesses out of business. Some retail stores have or already in the process of switching to an online business model. Nowadays, There is no way to reach and bring a huge audience to retail locations anymore. Companies who can make a successful transition to digital will survive, the rest will be swept away from the industry by e-retailers..
Reshaped lead generation process
Past users’ insights and behaviours have become irrelevant after COVID-19. The most important focus is to know the buyers’ needs, priorities and demands that have drastically changed after the pandemic.
Businesses started to:
- Monitor customers Real-Time via tools like GA or Oribi
- Learn from client responses and adjust their lead generation campaign as they go
- Implement technologies to improve responsiveness
- Shift their focused markets to be able to reach high value segments.
To conclude with; shifting to a digital business model makes the businesses’ daily operations more efficient and helps them reach a wider audience than they used to prior to pandemic. . They can also analyze which processes or techniques work better and adjust their marketing campaigns as they go.